Brand Tone

Aspirational, confident, and stylish, with an emphasis on quality and craftsmanship.

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Transparency
• •Responsibility
• •Style & Individuality
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, confident, stylish), key messaging points, preferred vocabulary (e.g., "handcrafted," "premium," "innovative"), and things to avoid (e.g., overly casual slang, excessive discounting language).
• •Emphasize Quality and Craftsmanship Consistently: Always highlight the Italian craftsmanship, high-quality materials (stingray, python, sterling silver, 18K gold), and the durability of the products, including the 5-year guarantee.
• •Tell the Story Behind the Symbolism: For relevant collections (like the Evil Eye or stone bracelets), weave in the meaning and intention behind the designs to add depth and connect on an emotional level.
• •Maintain a Confident and Slightly Exclusive Feel: While inclusive, the language should reflect the premium nature of the brand. Avoid overly common or generic phrases. Focus on what makes Double Bone unique.
• •Ensure Visual and Textual Harmony: The aspirational and stylish tone of the copy should be consistently matched by high-quality, professional photography and videography across all platforms, showcasing the products in a desirable context.

Social Perception

Designer jewelry brand specializing in men's and women's accessories with a focus on quality materials and Italian craftsmanship. They are seen as a brand for individuals who appreciate style, quality, and potentially, the symbolic meaning behind their accessories.

Copy Examples

• •Headline: Define Your Edge. Discover Double Bone. Body: Handcrafted in Italy from the finest materials, our pieces aren't just accessories—they're an extension of you. Explore collections that speak to your strength and style.
• •Headline: Beyond Trends. Beyond Compare. Double Bone. Body: Innovation is in our DNA. Quality is our promise. Wear the future of style, backed by a 5-year guarantee. This is Double Bone.
• •Headline: Crafted with Conscience. Worn with Confidence. Body: Experience the luxury of responsibly sourced stingray and python leather, meticulously shaped into timeless designs. Make a statement that matters.
• •Headline: More Than Metal and Stone. It's Your Story. Body: From the protective power of the Evil Eye to the bold statement of our signature Double Bone bracelet, find the piece that tells your unique story. Designed in Miami, handcrafted for a lifetime.
• •Headline: The Art of Masculine (or Unisex/Bold) Elegance. Body: Originally conceived for the discerning man, now embraced by all who value exceptional design and enduring quality. This is Double Bone Official.