Brand Tone

Trustworthy, customer-focused, and reassuring.

Brand Values

• •Trust
• •Security
• •Customer Focus
• •Convenience
• •Transparency

Best Practices

• •Emphasize security measures and data protection to build trust.
• •Highlight personalized customer service and readily available support channels.
• •Clearly communicate shipping policies, including tracking information, to ensure transparency.
• •Address potential customer concerns regarding the 'myshopify.com' subdomain by showcasing trust signals (e.g., customer reviews, testimonials).
• •Maintain a consistent brand voice across all communications, focusing on building confidence and reassurance.

Social Perception

Aims to be perceived as a secure, reliable, and customer-centric online store, but faces potential skepticism due to operating on a 'myshopify.com' subdomain.

Copy Examples

• •Compra segura y protegida con encriptación SSL. Tu información está en buenas manos.
• •Atención al cliente personalizada: estamos aquí para ayudarte en cada paso del camino.
• •Envío gratis a todo el país con código de rastreo. Seguí tu pedido en tiempo real.
• •Utilizamos la misma seguridad de datos que los mayores bancos nacionales e internacionales.
• •Tu satisfacción es nuestra prioridad. Si no estás contento, te devolvemos tu dinero.