Brand Tone

friendly, personal, and cheeky

Brand Values

• •Personal Connection and Family
• •Charity and Social Responsibility
• •Fun and Positivity
• •Handmade and Independent Spirit
• •Customer-centricity

Best Practices

• •Always sign off communications, especially from the founder, with a warm and personal closing like "Mel x" to reinforce the human element behind the brand.
• •Consistently use words like "cheeky," "fun," "quirky," and "smile" in product descriptions and social media captions to align with the core design philosophy.
• •Periodically share the story of how Dottie Wombat started, as this personal narrative is a powerful tool for connecting with the audience and reiterating the brand's family-centric values.
• •When mentioning the Bliss Charity donation, frame it as a core part of the brand's "why," not just a marketing tactic, linking it back to the personal experience to maintain sincerity.
• •Ensure that all visualsfrom product photography to social media graphicsreflect the "colourful" and "dotty" brand identity, as the visual tone is just as important as the written one for immediate brand recognition.

Social Perception

Dottie Wombat is perceived as a trustworthy and endearing small business, known for high-quality items, excellent communication, and a go-to for quirky and fun gifts. Its charitable contributions add depth and sincerity, enhancing its credibility and community connection.

Copy Examples

• •G'day, sunshine! Your morning coffee just got a whole lot cheekier. Our new mugs are here to add a splash of colour and a dose of fun to your daily routine. They're bright, they're dotted, and they're guaranteed to make you smile. PS: £1 from your order helps support the amazing work of @BlissCharity. Grab yours via the link in bio!
• •Tired of boring gifts? So are we. Ditch the generic and give something with personality! From sassy stationery to vibrant homewares, Dottie Wombat has the perfect quirky find for everyone you love (including yourself). Shop our collection of feel-good designs and bring a little joy to someone's day.
• •Behold! The perfect pouch for all your bits and bobs. Whether it's for makeup, runaway stationery, or your secret snack stash, this colourful canvas bag has you covered. Designed by our founder Mel to be fun, functional, and a little bit cheekyjust how we like it. Made to last and designed to make you smile every time you reach for it.
• •A little something to make you smile (and 25% off!) Hello lovely! Just a little note to say we appreciate you. To say thanks for being part of our journey, we're giving you a special treat. Find your next favourite thing, from colourful kids' clothes to prints that pop. After all, your walls deserve to be as fun as you are!
• •Welcome to Dottie Wombat: For fun, cheeky, and colourful homewares that feel like a hug in a box. We're a small brand with a big heartdonating £1 from every order to support premature and poorly babies. Come on in and have a look around!