Brand Tone

Friendly and Approachable, Playful and Enthusiastic, Confident and Stylish, Community-Oriented

Brand Values

• •Family
• •Customer Satisfaction
• •Style and Uniqueness
• •Joy and Confidence
• •Creativity (for the Studio)

Best Practices

• •Know Your "Why": Always circle back to the brand's origin story – named after grandmothers, a family affair. Let this warmth and personal touch infuse the language.
• •Speak Like a Friend: Use conversational, approachable language. Ask questions, use emojis where appropriate (especially on social media), and maintain an enthusiastic, positive vibe. Avoid overly formal or technical jargon.
• •Highlight the "Feel Good" Factor: Focus on how the clothes will make the customer feel – confident, stylish, comfortable, happy. Use descriptive words that evoke positive emotions.
• •Be Enthusiastic (But Authentic): Let genuine excitement for the products shine through. Use exclamation points judiciously to add emphasis and energy, reflecting the established tone in product descriptions.
• •Create a Persona: Develop a clear "voice" for Dottie & Jo – perhaps envision one of the family members or an ideal friendly sales assistant. Write as if this persona is speaking directly to the customer. This helps maintain consistency across all platforms and communications.

Social Perception

Positive for Clothing: Customers generally perceive the brand's clothing positively, highlighting aspects like unique styles, comfort, good fit, and versatility. The brand seems to be a favorite for some repeat customers. Positive for Studio: Users of the Dottie & Jo Studio praise its aesthetic, functionality, and thoughtful details.

Copy Examples

• •Instagram Post for a New Dress: Stop scrolling! ✋ Your new favorite dress just dropped at Dottie & Jo! Perfect for Sunday brunch, that upcoming wedding, or just feeling fabulous any day of the week. Get ready for the compliments! 😉 #DottieAndJoStyle #NewCollection #MustHaveDress
• •Facebook Ad for a Jumpsuit: Tired of the 'what to wear' dilemma? 🤔 Our new [Jumpsuit Name] is your one-and-done solution to effortlessly chic! Comfy enough for all-day wear, stylish enough for all-night fun. Come find your perfect fit! Shop now: [Link] #DottieAndJo #EffortlessStyle #JumpsuitJoy
• •Email Subject Line for a Sale: 🎉 Surprise! Treats from Dottie & Jo are waiting for you (at a price you'll LOVE!) 🎉
• •Product Description for a Cozy Sweater: Warning: May cause extreme coziness and an unwillingness to take it off! Our [Sweater Name] is like a warm hug you can wear. Perfect for chilly evenings or just because. You deserve this level of comfort! #SnuggleUp #DottieAndJoFinds #SweaterWeather
• •Pinterest Pin Description for Bottoms: Hello, gorgeous pants! 👋 From comfy-cute joggers to statement-making wide-legs, Dottie & Jo has the bottoms to complete your look and make you feel amazing. Pin your faves now, wear them forever! #DottieAndJo #BottomsUp #StyleInspo #OOTD