Brand Tone

Fun, Whimsical, Inspiring, and Community-Focused

Brand Values

• •Fun and Joy in Fitness: Encouraging runners to find joy and express themselves through "sparkly" and themed running attire.
• •Quality and Craftsmanship: Emphasizing hand-sewn quality for their running skirts and tutus.
• •Community: Fostering a supportive and enthusiastic community of runners ("Team Butt Bow™").
• •Inspiration and Empowerment: The brand story itself is rooted in running in honor of an inspirational figure, and they aim to inspire their customers.
• •Supporting Female Entrepreneurs & Made in America: A stated priority from the beginning was to have products made in America and to support female business owners.
• •Family: The business involves multiple family members, adding a personal touch.

Best Practices

• •Embrace the Sparkle: Consistently use vibrant, positive, and slightly whimsical language. Words like "magical," "sparkle," "joy," "fun," and "fly" should be staples.
• •Highlight the "Why": Regularly weave in the brand's origin story – running for inspiration, the connection to "Dot," and the joy of creating unique running outfits. This adds authenticity and emotional connection.
• •Foster Community: Directly address "Team Butt Bow™." Encourage user-generated content (sharing photos in their Dottie gear), and create a sense of belonging in all communications.
• •Be Enthusiastic and Encouraging: Mirror the excitement of race day and the joy of running. Use exclamation points appropriately and maintain an upbeat, supportive voice.
• •Stay True to Core Values: Consistently mention key differentiators like "Made in America," "hand-sewn quality," and support for female entrepreneurs where appropriate and natural. This reinforces brand identity beyond just the products.

Social Perception

Customers and the public generally perceive Dottie for Running very positively. Reviews on their Etsy page frequently praise the beauty, quality, and fit of the skirts, with many customers expressing excitement to wear them for races, particularly RunDisney events. The term "Butt Bow" is well-recognized and loved within their community. Customers often mention the skirts make running more fun and that they receive compliments. The brand is seen as a go-to for themed running costumes. The "Team Butt Bow™" community is a strong indicator of positive social engagement and brand loyalty.

Copy Examples

• •Unleash your inner princess on your next 5K! Our new [Product Name] skirt, complete with the signature Butt Bow™, will have you sparkling all the way to the finish line. Because every mile should feel magical! ✨ #DottieForRunning #TeamButtBow #MagicalMiles
• •Inspired by a legacy of strength and a love for the run, Dottie for Running is more than just a skirt – it's a statement! Hand-sewn with love in the USA, each piece is designed to bring a little extra joy to your journey. What story will your Dottie skirt tell? #RunInStyle #MadeInUSA #DottieStory
• •Hey #TeamButtBow! 👋 Ready to add some serious sparkle to your next race? Our latest collection just dropped, featuring whimsical designs perfect for [mention a theme, e.g., upcoming race season, fairy tales]. Because running should be fun, fabulous, and fiercely you! Shop now and find your new favorite! #RunningCostume #FunRunGear
• •Don't just run, *fly*! Our lightweight, eye-catching tutus are designed for comfort and pure, unadulterated fun. Feel the Dottie difference and join a community that celebrates every step. Tag a running buddy who needs a Butt Bow™ in their life! #SparkleRunner #RunningCommunity #FitAndFashionable
• •From a heartfelt tribute to a nationwide community of sparkly runners – Dottie for Running is all about celebrating your miles with flair. Each American-made skirt is crafted to make you feel amazing. Get ready to turn heads and crush your goals! #DottieMagic #RunHappy #PrincessRunner