Brand Tone

Approachable, friendly, innovative, quality-conscious, and responsible.

Brand Values

• •Customer Connection & Community
• •Quality and Sustainability
• •Innovation and Courage
• •Service Excellence
• •Pride and Identity

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Emphasize the community aspect, referring to customers as part of the 'Jacobi-Team'.
• •Highlight the quality and sustainability aspects of the products.
• •Show enthusiasm and passion for the brand and its values.
• •Maintain a conversational style, avoiding overly formal language.

Social Perception

A company that cares about its customers, employees, and the environment, offering high-quality products that represent a sense of belonging and pride.

Copy Examples

• •Welcome to the Jacobi-Team!
• •Discover our leisurewear collection made with sustainable materials.
• •Experience the quality and comfort of our 'three dots' logo.
• •From 'Living service!' to 'Loving service!' - become a Jacobi fan!
• •Show your connection to the Jacobi brand with our exclusive collection.