Brand Tone

Friendly, Personalized, Creative, Helpful, Playful

Brand Values

• •Originality
• •Personalization
• •Customer Satisfaction
• •Quality
• •Joy

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Emphasize the personalized touch and unique designs.
• •Highlight the quick turnaround time and excellent customer service.
• •Incorporate playful and cheerful language where appropriate.
• •Showcase the high quality and craftsmanship of the stationery.

Social Perception

Highly positive, Reliable, Artistic, Personal, Approachable

Copy Examples

• •Welcome to DotsAndGingham! We're so glad you're here.
• •Custom invitations and stationery designed with a personal touch for your special events.
• •One-of-a-kind stationery designs to bring a smile to your face.
• •Thank you for shopping at DotsAndGingham! We appreciate your support.
• •Let us help you create the perfect stationery for your next celebration!