Brand Tone

Personal, Faithful, and Encouraging.

Brand Values

• •Faith-Centered
• •Handmade Artistry
• •Personal Connection
• •Service and Community

Best Practices

• •Always Lead with "Why": Start with the "why" behind the product – the faith, encouragement, and personal touch. The fact that an item is a "journal" is secondary to it being a "space for reflection and prayer."
• •Use "I" and "You" to Foster Connection: Continue using a personal voice. Phrases like "I create..." or "I hope this helps you..." reinforce the handmade, personal nature of the brand, which customers value.
• •Incorporate Words of Faith: Naturally weave in words like "faith," "prayer," "blessings," "encouragement," and "journey" to maintain the brand's core identity in all copy.
• •Share the Story: Periodically retell the story behind the brand and the meaning of "DotK" (Daughter of the King). This reinforces the values and builds a stronger community around the brand's mission.
• •Keep it Gentle and Encouraging: The tone should never be demanding or overly sales-focused. It should always feel like a warm invitation or a piece of gentle encouragement, reflecting the brand's supportive and faith-based nature.

Social Perception

The public perception of DotK Design is very positive within its niche. Customers see the brand as a source of beautiful, high-quality, and meaningful products that enhance their faith practices. The brand is perceived as authentic and trustworthy, largely due to the personal story and direct involvement of its founder. The positive reviews and high ratings on Etsy confirm that the brand is well-regarded by its target audience.

Copy Examples

• •Find a quiet moment for conversation with Him. Our new 'His Mercies Are New' Prayer Journal, featuring original watercolour art and hand-lettered calligraphy, is designed to be a beautiful companion on your faith journey. Each page is a gentle invitation to reflect, pray, and listen. Made with love, from my home to yours.
• •Pause and find peace. This week's prayer focus is on finding strength in stillness. How do you create space for faith in your busy days? Share with us below. We love hearing your stories! #DotKDesign #DaughteroftheKing #PrayerJournal
• •A little encouragement for your inbox 🙏
• •Handmade for Your Faith Journey. Explore our new collection of Bible tabs and journals.
• •Thank you for stopping by! Every item in this shop is handmade with prayer and purpose. Whether you're looking to beautify your Bible or deepen your journaling practice, I hope you find something here that speaks to your heart. Blessings, Emma.