Brand Tone

aspirational, serene, and authentic

Brand Values

• •Authenticity and Local Inspiration
• •Quality and Craftsmanship
• •Family-Oriented
• •Sustainability
• •Customer Experience

Best Practices

• •Embrace Storytelling: Every piece of copy should tell a small part of the Dossae Formentera story. Whether it's the inspiration behind a design or the brand's commitment to sustainability, weave a narrative that connects with the customer on an emotional level.
• •Use Evocative and Sensory Language: Instead of simply describing a product's features, use words that appeal to the senses and evoke the feeling of being in Formentera. Words like "sun-kissed," "azure," "gentle breeze," and "soft sands" will enhance the brand's aspirational tone.
• •Maintain a Consistent Visual and Textual Identity: The serene and natural aesthetic of the brand's photography should be mirrored in the copy. The tone should always be calm, confident, and authentic, avoiding overly salesy or aggressive language.
• •Highlight Core Values in All Communications: Regularly reinforce the brand's commitment to quality, family, sustainability, and its Spanish heritage. This can be done through dedicated social media posts, blog articles, and within product descriptions.
• •Engage with the Community in a Brand-Consistent Manner: When responding to comments and messages on social media, maintain the same serene and friendly tone. Address customers by name and answer their questions in a way that reflects the brand's values of authenticity and customer care.

Social Perception

The public perception of Dossae Formentera appears to be positive, closely aligning with the brand's intended image. It is seen as a high-quality, authentic brand that captures the essence of the Formentera lifestyle. Online mentions and articles describe it as a go-to store for family swimwear on the island, highlighting its exclusive, locally-inspired collections. The brand is recognized for its quality materials and Spanish manufacturing. The physical store in Sant Francesc is noted as a well-stocked boutique. While in-depth customer reviews are sparse, the overall online sentiment is one of appreciation for the brand's unique positioning and quality products.

Copy Examples

• •Headline: "Dossae Formentera: Wear the Soul of the Mediterranean." Body: "Each piece in our collection is more than just swimwear; it's a memory of sun-drenched days and turquoise waters. Made with sustainable materials and inspired by the natural beauty of Formentera, our designs are crafted for the whole family. Dive into the Dossae experience."
• •Headline: "Formentera's Gift to Your Family: Unforgettable Summers." Body: "From the playful splashes of your little ones to serene moments by the sea, our family swimwear collections are designed to be part of your most cherished memories. Discover timeless style and exceptional quality, made in Spain with love."
• •Headline: "The Essence of the Island, Woven into Every Thread." Body: "At Dossae Formentera, we believe in capturing the magic of the island. Our prints are inspired by Formentera's unique biodiversity, and our fabrics are chosen for their comfort and durability. Take a piece of paradise with you."
• •Headline: "Sustainable by Nature, Beautiful by Design." Body: "We are committed to preserving the island that inspires us. Our swimwear is crafted from eco-friendly materials, ensuring that you not only look good, but also feel good about your choice. Join us on our journey to a more sustainable future."
• •Headline: "Find Your Formentera Bliss." Body: "Close your eyes and imagine your paradise. Is it the gentle lapping of waves, the warmth of the sun on your skin? Our new collection is an invitation to experience that feeling, wherever you are. Explore the latest designs for men, women, and children."