Brand Tone

Friendly, Accessible, Entrepreneurial

Brand Values

• •Accessibility & Affordability
• •Entrepreneurial Spirit
• •Authenticity & Unique Style
• •Quality and Comfort

Best Practices

• •Embrace the Dual Identity: Use "Sahiba MX" for social, community-building, and branding efforts, while ensuring "Dosmastres.com" is clearly mentioned as the place to purchase online. A simple tagline could be "Sahiba MX, your style destination at Dosmastres.com."
• •Highlight the Origin Story: Consistently mention that the clothes are "imported from India." Use descriptive words like "artisanal," "embroidered," and "unique textiles" to emphasize authenticity and differentiate from competitors.
• •Speak the Language of Entrepreneurs: Continue to use phrases that empower business owners, such as "start your business," "wholesale prices," and "quality for your clients." Frame the products not just as clothes, but as business opportunities.
• •Focus on Sensory Details: When describing products, go beyond just the look. Use words that evoke comfort and quality, such as "fresh viscose," "soft cotton," "lightweight," and "breathable fabric," as this is a key selling point noted in reviews.
• •Maintain a Friendly and Accessible Voice: Keep the tone conversational and enthusiastic. Use emojis where appropriate on social media and engage with comments and questions warmly. This builds on the positive community perception the brand has already cultivated.

Social Perception

The brand is perceived as a go-to source for unique, Indian-inspired women's fashion in Mexico, especially for wholesale. They are seen as reliable importers with physical store locations, offering good quality-to-price ratio. Influencer collaborations have built a trusted community around the brand, positioning it as a hidden gem for beautiful and affordable clothing.

Copy Examples

• •Let the colors of India inspire your style. ✨ Our new viscose dresses are here, bringing you comfort and a unique design that will turn heads. Perfect for this season! DM us for wholesale pricing and start your own fashion story. #ModaIndia #SahibaMX #EstiloUnico
• •Title: "HUGE SAHIBA HAUL! ✨ Wholesale Indian Clothing for My Boutique" Description: "Come with me to Sahiba MX in Mexico City! I'm stocking up on the most beautiful embroidered blouses and printed dresses for my store. If you're looking to start your own business, you have to see their quality and prices! #Emprendedora #RopaDeLaIndia #Dosmastres"
• •Your Fashion Business Starts Here. Discover our exclusive collection of imported clothing from India. Wholesale prices, unique styles, and the quality your customers will love. Register for a wholesale account today!
• •Outfit check! Feeling amazing in these super fresh and original looks from Sahiba MX. The best part? You can buy them to sell and start your own business. 💃 #RopaBonita #HechoEnIndia #EmprendeConEstilo
• •Subject: New Arrivals You Won't Find Anywhere Else! Hi [Customer Name], escape the ordinary with our latest collection, straight from India. From vibrant hand-embroidered tunics to flowing, comfortable dresses, we have the perfect pieces to refresh your wardrobe. And if you're thinking of starting a new venture, our wholesale program is designed for you. Explore the new collection!