Brand Tone

Empowering, Motivational & Positive, Stylish & Fashion-Forward, Approachable & Supportive, Direct & Clear

Brand Values

• •Well-being & Happiness
• •Empowerment
• •Style & Functionality
• •Quality & Comfort
• •Community & Connection
• •Confidence
• •Online Engagement

Best Practices

• •Incorporate 'Dose' values subtly by weaving in the concepts of Dopamine, Oxytocin, Serotonin, and Endorphin where relevant, without overstating the acronym.
• •Use action-oriented language to highlight the functionality and performance of the athleisure wear.
• •Emphasize the blend of style and functionality, using phrases like 'chic and comfortable,' 'stylish support,' and 'performance meets style'.
• •Use language that conveys adaptability and ease of integration into an active lifestyle (e.g., 'for your dynamic day,' 'effortlessly transition,' 'designed for your pursuits').
• •Maintain clarity and approachability in the language, ensuring it remains clear, easy to understand, and inviting, reflecting the brand's aim to build a supportive community.

Social Perception

To be perceived as a brand that empowers women through stylish and functional athleisure wear, promoting well-being, confidence, and a sense of community and connection.

Copy Examples

• •Unleash your inner strength and resilience.
• •Empowering you to express yourself with confidence and flair.
• •Designed to move with you.
• •Experience the perfect blend of style and functionality.
• •Feel the rush of happy hormones with every workout.