Brand Tone

Confident, Direct, Trendy, Youthful, Exclusive, Curated, Ambitious, and Driven

Brand Values

• •Originality and Uniqueness
• •Style and Self-Expression
• •Quality/Curation
• •Entrepreneurial Spirit

Best Practices

• •Embrace "Don't Overthink Style": Let this philosophy guide the language. Keep copy concise, confident, and to the point. Avoid overly complex or hesitant phrasing.
• •Highlight Exclusivity and Scarcity: Use terms like "rare," "limited," "exclusive drop," "by appointment only" to reinforce the curated nature of the brand.
• •Speak the Language of Streetwear & Vintage Enthusiasts: Incorporate relevant slang or cultural references where appropriate (authentically), but ensure clarity for a broader audience interested in unique fashion.
• •Visual Storytelling Support: Ensure copy complements the strong visual identity. Let images and videos showcase the unique items, and use captions to add context, attitude, and calls to action.
• •Maintain Confidence and Authority: Position DOS ATL as a tastemaker in the Atlanta vintage and streetwear scene. The copy should reflect this leadership and unique vision.

Social Perception

Fashionable, Trendy, Desirable, Good Quality/Reputation, Atlanta-Centric but with Wider Reach

Copy Examples

• •Instagram Post (New Vintage Drop): Unearth your next obsession. Rare vintage just landed. DM for private viewing – these won't last. #DOSATL #VintageHeat #AtlantaFashion #DontOverthinkStyle
• •TikTok Video Teaser (Streetwear Collection): They asked for different. We delivered. The new DOS ATL streetwear collection. Redefining ATL style. Drop details soon. 🔥 #DOSATL #StreetwearCulture #ConceptStore #OriginalOnly
• •Website Banner (When Active): DOS ATL: Curated Vintage & Exclusive Streetwear. Don't Just Follow Trends. Set Them. [Shop Now/Book Appointment]
• •Email Subject Line (Exclusive Access): You're In. Early Access to the DOS ATL Vault. * Email Body Snippet: Because you get it. Exclusive first look at our handpicked vintage and latest streetwear designs before anyone else. Don't overthink it – your signature piece awaits.
• •Pop-Up Shop Announcement: DOS ATL is popping up. Experience the hype in person. Exclusive pieces, no restocks. [Date, Time, Location]. #DOSATLPresents #AtlantaEvents #StreetwearFashion