Brand Tone

Nurturing & Caring, Authentic & Transparent, Family-Oriented & Community-Focused, Joyful & Uplifting, Down-to-Earth & Approachable

Brand Values

• •Natural & Clean Ingredients
• •Efficacy & Quality
• •Family & Heritage
• •Community & Empowerment
• •Sustainability & Conscious Consumption
• •Self-Care & Wellness
• •Inclusivity

Best Practices

• •Embrace "Family" and "Community": Consistently use terms like "dÕSA cousins" and share the brand's family heritage. Make customers feel like they are part of an inclusive, caring community.
• •Highlight Simplicity and Transparency: Always emphasize the short, natural ingredient lists. Be open and honest about what goes into the products and why.
• •Focus on the "Why" (Purpose): Regularly connect the products back to the mission of "happy skin" for everyone and the brand's commitment to social impact through their nonprofit.
• •Use Warm, Nurturing, and Uplifting Language: Craft messages that are encouraging, supportive, and speak to the joy of self-care and feeling good in one's skin. Avoid overly technical or exclusionary jargon.
• •Maintain Authenticity in Visuals and Storytelling: Ensure that imagery and narratives reflect real people, natural beauty, and the genuine passion behind the brand. Continue sharing behind-the-scenes glimpses and the story of the founding sisters.

Social Perception

Highly Regarded for Product Quality, Trusted for Natural Formulations, Appreciation for Brand Story & Values, Seen as a Treat/Pampering Product, Positive Association with HSN

Copy Examples

• •Headline: More Than Skincare. It's a Hug From Grandma Dosa. Body: Remember those family recipes, passed down with love? That's the heart of Dosa Naturals. Founded by three sisters inspired by their great-grandmother, we craft waterless, all-natural body care that truly nurtures. Simple ingredients, happy skin, and a legacy of care in every jar. Join our dÕSA cousins! Call to Action: Discover Your Happy Skin Today.
• •Headline: Tired of "Natural" Claims with Mile-Long Ingredient Lists? Body: We get it. That's why our body butters and scrubs use 10 or fewer truly natural, ethically-sourced ingredients. Experience the Dosa Naturals difference: pure, potent, and honestly good for your skin. No fluff, just results. Call to Action: Shop Clean. Shop Dosa.
• •Headline: Radiate Goodness, Inside and Out. Body: At Dosa Naturals, we believe happy skin is just the beginning. Every purchase of our luxurious, handcrafted body care helps empower the next generation of minority entrepreneurs through our Future Cycle Breakers nonprofit. Feel good, do good. Call to Action: Nourish Your Skin, Support a Dream.
• •Headline: Unlock the Secret to Lasting Hydration. (Especially for Melanin-Rich Skin!) Body: Say goodbye to ashy, thirsty skin! Our rich, waterless body butters are formulated to deeply moisturize and provide a lasting glow, celebrating every skin tone. Made with love and natural goodness. Call to Action: Find Your Glow with Dosa Naturals.
• •Social Media Post: Image: A vibrant flat lay of Dosa Naturals products with natural elements like shea butter chunks or lavender sprigs. Text: Weekend vibes brought to you by buttery goodness and a whole lotta love! ✨ Our family at Dosa Naturals is all about simple, effective skincare that makes you feel amazing. What’s your favorite way to pamper with Dosa? Share with your #DOSACousins! #NaturalSkincare #FamilyOwned #SelfCareSunday #HappySkin