Brand Tone

youthful, humorous, trendy, and casual

Brand Values

• •Memorability/Expression: They want to make "flags that make people remember, as well as be a topic of conversation." This suggests a value for self-expression and individuality for their customers.
• •Quality/Durability: They state they are "committed to supplying the highest quality flags" and have "tested numerous materials and methods to provide the best flags for our customers" that can "survive through any conditions and last your entire college experience."
• •Customer Focus (specifically college students): Their mission directly mentions understanding the difficulty for college students in finding "perfect room decorations."
• •Trendiness/Relevance: They aim to provide "the most up to date flags on current trends."

Best Practices

• •Know Your Audience Inside Out: Always write with the college student demographic in mind. Use their slang (authentically), reference their interests (memes, anime, trends), and understand their lifestyle.
• •Embrace Humor and Wit: Keep the tone light, playful, and don't be afraid to be a little irreverent or cheeky, aligning with the "funny" and "spicy" flag categories.
• •Stay Current and Trendy: Regularly update copy to reflect new trends, memes, and cultural moments relevant to the target audience, reinforcing the value of providing "up to date flags."
• •Be Direct and Conversational: Avoid overly formal or corporate language. Write as if you're talking to a friend – keep sentences relatively short and engaging.
• •Show, Don't Just Tell (with Attitude): Instead of saying "our flags are cool," use descriptive, vivid, and slightly exaggerated language that *shows* how cool and impactful they are (e.g., "Flags So Epic, They'll Make Your Textbooks Jealous").

Social Perception

provider of fun, novelty dorm/room decorations

Copy Examples

• •Headline: "Your Walls Are Boring. Fix It." Body: "Seriously, don't be that person with blank walls. Our flags are loud, proud, and probably funnier than your roommate. Shop Dorm Dolphin and give your dorm the personality it's begging for."
• •Headline: "Flags So Epic, They'll Make Your Textbooks Jealous." Body: "Level up your room from 'meh' to 'mega' with a Dorm Dolphin flag. Perfect for late-night study sessions (or, you know, not studying). Find your vibe."
• •Headline: "Warning: May Cause Extreme Room Envy." Body: "Pretty sure these flags are illegal in boring dorms. From killer anime designs to memes that hit different, we've got the wall candy you need. Don't say we didn't warn you."
• •Headline: "Yeah, We Got That Flag." Body: "That one flag you saw online? The one that perfectly sums up your existence? Chances are, it's here. And if not, make your own custom one. Your dorm, your rules."
• •Headline: "Make Your Room Unforgettable (Even If Last Night Isn't)." Body: "Let your flag do the talking. Dorm Dolphin hooks you up with designs that are as unique as your questionable life choices. Shop now and make some memories (or at least decorate like you did)."