Brand Tone

Informative & Direct, Quality-Conscious & Value-Driven, Craftsmanship-Oriented, Customer-Focused (Practical), Slightly Aspirational but Accessible

Brand Values

• •Quality Craftsmanship
• •Affordability/Value for Money
• •Natural & Healthy Materials
• •Durability & Longevity
• •Customer Satisfaction & Service
• •Accessibility to Classic Design

Best Practices

• •Emphasize "Quality within Reach": Always balance the message of high-quality materials (solid wood, natural fibers, eco-friendly finishes) and craftsmanship (hot bending, durable construction) with the core value of affordability and accessibility. Avoid language that sounds overly exclusive or "cheap." Instead, focus on "smart value."
• •Highlight Natural Materials and Craftsmanship Details: Use descriptive language that evokes the texture of the wood, the skill of the handmade elements (like Japanese Kraft knitting), and the integrity of the construction methods. This reinforces the quality aspect. Example: "Feel the smooth, natural grain of solid Ash wood..."
• •Be Direct and Informative: Clearly state the benefits and features – durability, no assembly required, eco-friendly aspects. Provide factual information about materials and processes without excessive jargon, making it easy for customers to understand the product's value.
• •Connect to Lifestyle and Comfort: While highlighting design and affordability, also speak to how the furniture improves daily life – creating a comfortable dining experience, a stylish living space, or a healthier home environment.
• •Maintain a Humble Confidence: The brand story involves replicating famous designs to make them affordable. The tone should be confident in its quality and value proposition, but humble in its approach, focusing on the customer's benefit rather than claiming to be the original. The line "We call on everyone not to focus on the brand but the value of the product itself！" is a good example of this.

Social Perception

Positive for Value and Aesthetics, Seen as a Good Alternative, Appreciation for "Ready to Use", Some Concerns about Size/Consistency, Manufacturer/Factory Direct Image

Copy Examples

• •Headline: Timeless Design, Today's Price. Experience the iconic Wishbone Chair by Tomile. Body: Crafted from solid Ash wood and woven with natural hemp, our Wishbone Chair brings classic mid-century style into your home without the designer price tag. Quality you can see, comfort you can feel, value you’ll love. Shop now and elevate your space.
• •Headline: Real Wood, Real Craftsmanship. Real Affordable. Body: At Tomile, we believe beautiful furniture shouldn’t break the bank. That's why we meticulously craft each piece from natural, solid wood using techniques like hot bending for enduring strength and style. Discover furniture that’s built to last and designed for life.
• •Headline: Unbox Beauty. No Assembly Required. Body: Your dream dining room is closer than you think. Our Tomile Wishbone chairs arrive fully assembled, ready to transform your space instantly. Made with eco-friendly materials and a passion for quality, bringing home style has never been easier.
• •Headline: The Founder's Promise: Designer Style, Honest Value. Body: Inspired by timeless design, our founder, Mr. Wang, dedicated himself to creating a Wishbone chair that was 95% true to the original—at a price every family can afford. Experience the passion and precision in every Tomile piece.
• •Headline: More Than Furniture. It's Tomile. Body: From the careful selection of sustainable wood to the smooth, hand-finished details, Tomile furniture is an investment in quality and comfort. Create a healthier, more beautiful home with pieces designed to be lived in and loved for years to come.