Tono de Marca

Sophisticated, Professional, Aspirational, Design-Oriented, Innovative.

Valores de Marca

• •Design Excellence
• •Innovation
• •Quality & Durability
• •Customer Centricity
• •Trust & Transparency
• •Versatility & Individuality

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document Dorby's specific tone (Sophisticated, Professional, Aspirational, Design-Oriented, Innovative), core values, key messaging points, and even a "words we use/don't use" list. Share this guide with everyone who creates content.
• •Focus on "Show, Don't Just Tell": Instead of saying "we are innovative," showcase it by describing the unique features of a new collection or the advanced technology used. Use evocative language that appeals to a desire for quality and style.
• •Maintain Visual and Textual Consistency: Ensure that the copy's sophistication is matched by high-quality imagery and a clean, elegant design across all platforms (website, social media, brochures).
• •Speak to Your Audience's Aspirations: Address the needs and desires of architects, interior designers, and discerning homeowners who are looking to create beautiful, high-end spaces. Use language that positions Dorby as a partner in achieving their design goals.
• •Regularly Audit and Refine: Periodically review all marketing copy across different channels to ensure it aligns with the established brand tone and values. Adapt as needed while maintaining the core identity.

Percepción Social

Dorby is generally perceived as a provider of high-quality, premium, and stylish laminates and surface solutions. They are seen as an innovative brand that keeps up with international design trends.

Ejemplos de Copy

• •Headline: Elevate Your Vision. Discover Dorby. Body: More than just surfaces, we offer a canvas for your creativity. Explore our curated collections of luxury laminates and panels, crafted with unparalleled quality and visionary design. Transform your space from ordinary to extraordinary. #DorbyPanels #LuxuryInteriors #DesignInnovation
• •Headline: Where Artistry Meets Endurance. Body: Introducing the new [Collection Name] by Dorby. Experience the perfect synergy of breathtaking aesthetics and lasting durability. Engineered for modern living, designed for timeless appeal. Your space deserves nothing less. #DorbyLaminates #SurfaceSolutions #StyleThatLasts
• •Headline: The Future of Surface Design is Here. Body: At Dorby, innovation is at the heart of everything we do. We relentlessly explore new textures, patterns, and technologies to bring you surfaces that inspire and perform. Dare to design differently. #DesignWithDorby #InnovativeSurfaces #InteriorTrends
• •Headline: Your Signature Style, Realized. Body: Every detail matters when creating a space that reflects you. Dorby’s extensive range of customizable laminates and panels empowers you to bring your unique design narrative to life. Let us help you craft an environment as individual as you are. #DorbyIndia #PersonalizedDesign #LuxuryLiving
• •Headline: Experience the Dorby Difference. Body: Step into our new Experience Centre and immerse yourself in a world of tactile beauty and design possibilities. Touch, feel, and envision how Dorby’s premium surfaces can redefine your interiors. Book your exclusive consultation today. #DorbyExperience #PremiumLaminates #InteriorDesignInspiration