Brand Tone

Helpful & Informative, Quality-Focused, Approachable & Customer-Centric, Professional (for Lash Techs)

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Accessibility & Support
• •Ethical Considerations
• •Value for Money

Best Practices

• •Always Prioritize the Lash Professional: Address their needs, challenges, and aspirations. Use language that resonates with their expertise while remaining clear and supportive.
• •Emphasize Quality and Ethical Standards: Consistently highlight the vegan, cruelty-free aspects and the high quality of the synthetic fibers in product descriptions and marketing materials.
• •Maintain an Approachable and Supportive Voice: Even when discussing technical products, ensure the language is welcoming. Encourage questions and interaction across all platforms, reinforcing that customer satisfaction is key.
• •Be Clear and Direct: Provide straightforward information about products, shipping, and promotions. Avoid overly complex jargon where simpler terms suffice, but use correct technical terms for product specifics.
• •Showcase, Don't Just Tell: Use high-quality images and videos of the lashes in use (if possible, with permission from technicians) to visually reinforce the quality and results achievable with Dora Lash products. Pair this with testimonials to build trust.

Social Perception

Positive for Product Quality, Seen as a Supplier for Professionals, Emerging Brand Awareness

Copy Examples

• •Headline (Website/Social Media): "Elevate Your Artistry. Premium Lashes for the Discerning Technician. Shop Dora Lash."
• •Instagram Post: "✨ Flawless fans, happy clients! ✨ Our Easy Fanning Lashes are designed for speed and perfection. Vegan, cruelty-free, and oh-so-fluffy! Got questions? DM us! #DoraLash #LashSupplies #VolumeLashes #LashTech"
• •Email Subject Line (Promotion): "Your Clients Deserve the Best! Get Free Shipping on Dora Lash Orders Over $69."
• •Product Description Snippet: "Craft stunning classic sets with our DORA CLASSIC INDIVIDUAL LASHES. Made from 100% synthetic fiber for a consistently beautiful curl and lightweight feel. Your clients will notice the difference."
• •Facebook Ad: "Tired of inconsistent lash quality? Join the Dora Lash family and experience the difference. We're dedicated to providing top-tier, ethically-made lash supplies so you can create with confidence. Learn more and shop now!"