Brand Tone

Elegant, Artistic, Authentic, Timeless, Free-spirited & Romantic, Personal & Story-driven

Brand Values

• •Heritage & Legacy
• •Authenticity & Originality
• •Quality Craftsmanship
• •Freedom & Self-Expression
• •Connection to Ibiza
• •Exclusivity with Accessibility (as stated by the founder)
• •Slow Fashion

Best Practices

• •Embrace Storytelling: Weave the rich history of Dora Herbst, her artistic journey, and the brand's deep connection to Ibiza into product descriptions, social media, and 'About Us' sections. This adds depth and authenticity.
• •Use Evocative & Sensory Language: Employ words that conjure the feeling of Ibiza – "sun-drenched," "balmy," "flowing," "artisanal," "free-spirited," "timeless." Appeal to the senses to transport the customer.
• •Highlight Heritage & Timelessness: Consistently reference the "since 1970" legacy, "Adlib fashion icon" status, and the enduring nature of the designs, contrasting with fast fashion. Use phrases like "iconic," "pioneer," "legacy," "heirloom."
• •Maintain an Elegant & Refined Voice: While bohemian and free-spirited, the underlying tone should remain sophisticated and confident, reflecting the quality and exclusivity of the brand, even when mentioning accessibility as per the founder's vision.
• •Be Authentic & Passionate: Let the genuine love for Ibiza, for the craft of fashion, and for the brand's unique identity shine through. Avoid overly corporate or generic marketing speak. Reflect Dora Herbst’s sentiment of creating what she feels.

Social Perception

Iconic & Pioneering, High-Quality & Desirable, Authentically Ibizan, Respected & Enduring, Artistic Expression

Copy Examples

• •Headline: Dora Herbst Ibiza: Wear the Soul of the Island. Since 1970. Body: Discover timeless Adlib fashion, handcrafted with the free spirit of Ibiza. Each piece tells a story of heritage, artistry, and the Mediterranean dream. Explore the collection. Call to Action: Shop Now / Visit Our Ibiza Boutique
• •Social Media Post (with an image of a flowing white dress on a beach): Embrace the rhythm of Ibiza. Our iconic Adlib dresses, born from decades of design and the island's timeless allure. Pure freedom, woven into every thread. #DoraHerbstIbiza #AdlibFashion #TimelessElegance #MadeInIbiza #BohoChic Call to Action: Tap to Shop the Look
• •Product Description (for a Kaftan): The [Product Name] Kaftan: An ode to Ibizan artistry. Crafted from the finest [Material, e.g., breathable cotton voile], this piece flows with an effortless grace, adorned with [Specific detail, e.g., delicate hand-embroidery]. More than a garment, it’s an heirloom of bohemian luxury, designed by Dora Herbst Ibiza – an icon since 1970. Details: Timeless design, lightweight feel, perfect for sun-drenched days and balmy evenings.
• •"About Us" Snippet: Since 1970, Dora Herbst Ibiza has been synonymous with the authentic spirit of Adlib fashion. Pioneered by Dora Herbst and carried on with passion, our collections are a testament to timeless style, artisanal quality, and the enduring magic of Ibiza. We don't follow trends; we create legacies. Link: Our Story
• •Email Subject Line: Rediscover Romance: The New Collection from Dora Herbst Ibiza Email Body Snippet: Dear [Customer Name], Step into a world where fashion is art, and every design whispers tales of Ibiza's golden era. The new Dora Herbst Ibiza collection embodies the romanticism and freedom that has defined our heritage for over fifty years. Call to Action: Explore New Arrivals