Brand Tone

sophisticated, elegant, classic, contemporary, and aspirational

Brand Values

• •Italian Craftsmanship & Style
• •Quality Materials
• •Elegance & Timelessness
• •Versatility
• •Accessible Luxury
• •Individuality & Confidence
• •Customer Relationships

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality, tone attributes (e.g., sophisticated, confident, approachable), approved vocabulary, and stylistic preferences (e.g., use of certain terminology, sentence structure). Share this with all content creators.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target contemporary man in Dubai, considering his aspirations, lifestyle, and how he consumes information, while maintaining the core Italian elegance.
• •Consistency Across All Channels: Ensure the defined tone is uniformly applied across the website, social media captions, email marketing, in-store communication, and even customer service interactions.
• •Train Your Team: Educate everyone who communicates on behalf of the brand (marketing, sales, customer service) on the brand voice and the importance of consistency. Provide examples and conduct workshops if necessary.
• •Regularly Audit and Refine: Periodically review all brand communications to check for consistency and effectiveness. Solicit feedback and be open to refining the tone as the brand evolves or market preferences shift, always aligning with the core values.

Social Perception

Doppelgänger DXB is perceived as a provider of quality Italian menswear. They are establishing a notable retail presence in high-end locations within Dubai, suggesting a perception of a premium yet accessible brand. The collaboration with marketing agencies for localization indicates an effort to resonate with the UAE market.

Copy Examples

• •Headline: The Essence of Milan. The Spirit of Dubai. Body: Discover Doppelgänger DXB's new collection, where timeless Italian craftsmanship meets contemporary urban style. Tailored for the modern man who commands attention, effortlessly. #DoppelgangerDXB #ItalianStyle #MensFashion
• •Headline: Craft Your Signature. Body: At Doppelgänger DXB, we believe style is personal. Our expertly tailored suits and refined accessories are designed to express your unique identity with elegance and confidence. Visit our City Walk boutique for a personal consultation. #BespokeElegance #TailoredPerfection #DubaiStyle
• •Headline: From Boardroom to Weekend: Uncompromising Style. Body: Versatility without sacrificing sophistication. Doppelgänger DXB offers a curated wardrobe that transitions seamlessly through every facet of your life. Experience accessible luxury and impeccable Italian design. #Menswear #ModernGentleman #DoppelgangerEverywhere
• •Headline: The Art of Dressing Well, Redefined. Body: More than just clothing, it's a statement. Doppelgänger DXB combines generations of Italian tailoring artistry with a fresh, contemporary vision. Elevate your presence. #SartorialChoice #LuxuryMenswear #DubaiFashion
• •Headline: Invest in Timeless. Wear Your Confidence. Body: Quality that endures, style that empowers. Doppelgänger DXB is committed to premium materials and meticulous craftsmanship, offering you pieces that are both an investment and an inspiration. Explore the collection in-store at Dubai Mall. #ItalianCraftsmanship #ConfidentStyle #MenswearEssentials