Brand Tone

Professional, Expert, and Practical

Brand Values

• •Quality and Precision
• •Efficiency
• •Innovation
• •Customer-Centricity
• •Authenticity

Best Practices

• •Speak the Language of the Trade
• •Lead with the Benefit, Support with the Feature
• •Maintain a "Professional but Practical" Tone
• •Use Customer Stories and Testimonials
• •Reinforce the "By a Tradie, For the Trades" Narrative

Social Perception

Door Jigs Australia is perceived by its customers and the broader industry as a reliable, high-quality, and innovative supplier of specialized tools.

Copy Examples

• •(Video of the jig in rapid use) Headline: Stop Wasting Time. Start Routing Perfectly. Body: Your time is money. The Ultimate Door Jig from Door Jigs Australia is engineered by a chippy, for chippies, to make every hinge and latch installation flawless and fast. Get perfect recesses in a fraction of the time. Work smarter, not harder. Shop now. Call to Action: Shop The System
• •Headline: The Last Door Jig You'll Ever Need. Body: Achieve absolute precision on every door, every time. Engineered in Australia for professional carpenters, our jigs guarantee clean, accurate, and repeatable results for all standard hinges and locks. Built to withstand the demands of the job site and deliver a flawless finish. Button: Explore Our Jigs
• •Title: How to Install a Lockset in Under 5 Minutes with the Door Jigs Australia System Description: In this tutorial, we walk you through a complete lockset installation using our precision Lock Jig. We cover everything from setup to the final check, showing you how to get factory-quality results on-site. All our jigs are designed for Makita trimmers and built for the real world. Have questions? Drop them in the comments below! #DoorJig #CarpentryTips #ToolReview
• •Subject: See why Daniel M. calls our jig a "game-changer." Body: Daniel M., a carpenter just like you, told us: "People I work for and with are blown away at how quick I can hang doors and install locks!!!" He's not the only one. Hundreds of tradespeople across Australia are saving hours and boosting their reputation with our jigs. Ready to change your game? Call to Action: Read More Testimonials
• •Headline 1: Door Jigs Australia | Professional Hinge & Lock Jigs Headline 2: Fast, Accurate, Reliable Headline 3: Aussie-Owned & Operated Description: The ultimate router jig system for carpenters & builders. Save time & money on every job. Perfect results guaranteed. Worldwide shipping available.