Brand Tone

Aspirational & Empowering, Helpful & Informative, Friendly & Approachable, Trendy & Stylish, Promotional & Value-Oriented

Brand Values

• •Quality
• •Variety & Choice
• •Customer Empowerment
• •Accessibility/Affordability (within the human hair market)
• •Community & Engagement

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, helpful, friendly, trendy, promotional), key messaging points, preferred vocabulary (e.g., "transform," "unlock," "glow up"), and things to avoid (e.g., overly technical jargon, negative comparisons).
• •Prioritize "You" Statements: Focus copy on the customer and the benefits they will experience (e.g., "You'll love the instant volume," "Imagine the styles you can create"). This makes the communication more personal and empowering.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy aligns with the imagery and videos used. If visuals are aspirational and polished, the copy should reflect that sophistication and positivity.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Use emojis where appropriate to enhance warmth, but ensure professionalism. Address concerns with empathy.
• •Train Your Team & Review Regularly: Anyone creating content for the brand should understand and be able to implement the brand voice. Regularly review website copy, social media posts, and marketing materials to ensure consistency and make adjustments as the brand evolves.

Social Perception

Generally positive among its target audience, who are looking for a range of human hair extensions. Customers often praise the quality of the hair, the variety of options available, and the transformative results. The brand is largely perceived as a reliable source for a wide array of human hair extensions, with a strong visual presence that showcases the potential of their products. They are seen as being in tune with current hair trends.

Copy Examples

• •Headline (Aspirational & Empowering): "Unlock Your Dream Hair. Effortless Length, Unstoppable Confidence. Discover Doores Extensions Today!"
• •Social Media Post (Friendly & Trendy): "✨ Hair flip season is ON! ✨ Which Doores look are you rocking this week? Tag us in your transformations! #DooresHair #HairGoals #Extensions"
• •Product Description Snippet (Informative & Quality-focused): "Indulge in the luxury of 100% Remy human hair. Our [Product Name] extensions blend seamlessly for a natural look, offering incredible softness and durability. Get the expert advice you need from our blog!"
• •Email Subject Line (Promotional & Empowering): "Your Confidence Boost is Here! ✨ Get 20% Off Your Doores Hair Transformation!"
• •Website Banner (Helpful & Value-Oriented): "Confused about color? 🤔 Try our free color matching service! Quality extensions, perfect shade, amazing you. Shop the sale now!"