Brand Tone

Friendly, Enthusiastic, and Community-Oriented

Brand Values

• •Empowering Creativity
• •Quality and Customer Service
• •Community
• •Family-Run Passion

Best Practices

• •Prioritize Community Engagement
• •Embrace Casual and Enthusiastic Language
• •Tell the Family Story
• •Empower, Don't Just Sell
• •Maintain a Consistent Voice Across Platforms

Social Perception

Positive, Creative Hub, and Supportive

Copy Examples

• •✨ Brace yourselves, creators! Our new 'Cosmic Fantasy' collection has officially landed! 🐉 We've packed this release with mythical beasts, shimmering galaxies, and enough magic to make your next project truly legendary. We saw your requests and we just had to deliver! Which print are you snagging first? Show us what you make! #DoOrDyeFabric #CustomFabric #SewingCommunity #MakersGonnaMake
• •Hello, creative family! ❤️ Let's kick off the season with a little challenge! We want to see your most spooktacular Halloween creations using any Do or Dye fabric. Post a picture of your finished piece in the comments by Oct. 25th for a chance to win a $50 store credit! We can't WAIT to see what magic you sew up! 🎃👻 #SewCreative #DoOrDyeChallenge #FabricLove
• •Unleash your inner '90s kid with this retro-inspired 'Totally Rad' print. Featuring a vibrant explosion of geometric shapes and neon colors on our signature soft and stretchy cotton lycra, it's perfect for leggings, kids' apparel, or a statement hoodie that's sure to turn heads. Made for makers, by a family that loves to create. What will you bring to life?
• •Subject: Your Creations Inspire Us! ✨ This month, we're blown away by the incredible quilt that Sarah M. from our Facebook community created with our 'Enchanted Forest' prints. (Image inside). It's masterpieces like this that fuel our passion! Ready to start your next project? Our latest restock is now live on the site. Happy creating!
• •We're more than just a fabric store; we're a family-run operation fueled by a passion for creativity. From helping you print a one-of-a-kind design to cheering on your latest project in our community group, we're here to be your trusted partner on your creative journey. Let's make something extraordinary together.