Brand Tone

Approachable & Engaging, Knowledgeable & Passionate, Modern & Convenient, Value-Oriented, Slightly Sophisticated but not Snobbish

Brand Values

• •Quality Selection
• •Customer Convenience
• •Wine Education & Appreciation
• •Variety & Choice
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (approachable, knowledgeable, modern, value-oriented, sophisticated yet inviting) with examples of do's and don'ts. This guide should be accessible to anyone creating content.
• •Know Your Audience: Continue to tailor language and references to resonate with wine enthusiasts in Cyprus, from novices to connoisseurs. Understand their preferences and how they talk about wine.
• •Prioritize Clarity and Information: While being engaging, ensure that essential information (product details, offer terms, delivery info) is always clear, accurate, and easy to understand. Blend passion with practicality.
• •Be Consistent Across All Channels: Whether it's a website product description, a Facebook post, an Instagram caption, or an email, the core tone should remain recognizable. Adapt the style slightly for the platform, but not the fundamental voice.
• •Encourage Engagement Authentically: Ask genuine questions, respond to comments thoughtfully, and foster a community feel. This reinforces the approachable and passionate aspects of the brand, making interactions feel less transactional.

Social Perception

Customers and the public likely perceive Door 24 Wine as a reliable and convenient online source for a diverse range of wines and spirits in Cyprus. They are seen as knowledgeable and eager to share that knowledge, positioning themselves as more than just a retailer but also a resource for wine lovers. The active social media presence and promotional activities likely contribute to a perception of a dynamic and customer-focused brand. There's an understanding that they offer both local Cypriot wines and international selections, catering to varied tastes.

Copy Examples

• •Unlock a world of flavour! 🗝️ Our latest arrival, [Wine Name] from [Region], is here to tantalize your taste buds. Expect notes of [flavour 1] and a hint of [flavour 2] – perfect for your next dinner party or a quiet evening in. Swipe to see its beautiful hue! What will you be pairing it with? #Door24Wine #NewArrival #WineDiscovery #CyprusWineLovers
• •Weekend plans? Make them fizz! 🥂 Enjoy 15% off all sparkling wines this week at Door 24 Wine. Order online and get your celebration delivered straight to your door, anywhere in Cyprus! Don't miss out – stock up for sunshine and good times. Shop now: [Link] #Door24Deals #SparklingWine #CyprusDelivery #WeekendVibes
• •Beyond the Bottle: Explore Our Wine Stories. At Door 24, every wine has a tale. Discover the vineyards, the grapes, and the passion behind our curated collection. Visit our blog for pairing tips, regional insights, and more. Let's explore the world of wine together! [Link to Blog]
• •This month, journey with Door 24 from the sun-kissed vineyards of Cyprus to the rolling hills of Tuscany. Our new curated collection features exceptional reds, crisp whites, and unique spirits. Find your next favourite or rediscover an old classic. Your refined taste, delivered. Explore the collection: [Link]
• •(Image: Two different types of wine, e.g., a robust red and a light white) Poll: "What's your go-to for a relaxing evening? Bold Red / Crisp White" (Follow-up slide): "Whatever your preference, find the perfect bottle at Door24Wine.com! Delivering island-wide. 🚚 #WineNight #YourChoice #Door24"