Brand Tone

Authentic, personal, whimsical, magical, heartfelt, playful, humorous, passionate, and determined, reflecting the founder's unique story and a desire to bring wonder and charm.

Brand Values

• •Quality & Craftsmanship
• •Creativity & Uniqueness
• •Family & Connection
• •Perseverance
• •Joy & Whimsy

Best Practices

• •Lead with the 'Why': Always circle back to the founder's story. Whether in a product description or a social media post, referencing the brand's origin (a tribute to his mom, a dream pursued) reinforces authenticity and emotional connection.
• •Balance Whimsy with Quality: Pair magical, imaginative language ('enchanting,' 'wonder,' 'mystical') with strong assurances of quality ('meticulously crafted,' 'high-quality materials,' 'made to last'). This builds trust while maintaining the brand's enchanting personality.
• •Speak from the Founder's Voice: Write copy using 'I' and 'my' when appropriate, especially in emails and 'About Us' sections. This maintains the personal, small-business feel. For general product copy, a collective 'we' can work, but the tone should remain personal and not corporate.
• •Inject Playful Humor: Don't be afraid to be a little cheeky. The 'cat scratches' line is a perfect example. This humor makes the brand relatable and stand out. Use it to contrast the mundane (a boring wall) with the magic of your products.
• •Use Storytelling in Collections: Frame product collections as stories. Give them evocative names like 'Rider's Roar' or 'Echoes of Serenity'. This transforms a simple product category into an immersive experience, inviting customers to find the 'story' that speaks to them.

Social Perception

Perceived as an artisan small business, trustworthy, sincere, and a niche, artistic destination for unique art and decor.

Copy Examples

• •This isn't just a hoodie. It's a story, a piece of magic, and your new favorite adventure companion. Inspired by my mom's gaming callsign, 'Doompuff,' every design is crafted to bring a little wonder into your world. Stay warm, stay whimsical. #DoompuffStudios #WhimsyMeetsWonder #UniqueApparel
• •Your walls are calling. They said they’re tired of being boring. Give them something to talk about with a piece of unique art from Doompuff Studios. Because life's too short for plain walls and cat scratches. Free shipping on all orders!
• •Every family has its quirks. This collection celebrates them. Born from a love for the unique and the wonderfully weird, 'The Awkward Family' brings a touch of playful charm to your space. Each piece is meticulously crafted to ensure the highest quality, because your memories—and your walls—deserve the best.
• •Subject: A little magic is coming... Body: 'Hi [Customer Name], Tristan here. I started Doompuff Studios during a wild, sleepless time in my life with a dream of creating things that were truly special. Now, I'm so excited to share the next chapter with you. Our new hoodie collection is almost here, blending comfort with the dash of whimsy that started it all. Get ready to wear your wonder. You’ll be the first to know when it drops.'
• •More than just decor. It’s a piece of a dream. Founded by an artist, inspired by a mom, and created for you. Explore unique designs with free shipping on every order.