Brand Tone

Professional, Expert, Elegant, Refined, Personal, Approachable, Contemporary, and Innovative

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Personalized Service & Attention to Detail
• •Timeless Elegance
• •Integrity & Trust
• •Innovation

Best Practices

• •Emphasize Craftsmanship and Heritage: Consistently weave in terms like "bespoke," "handcrafted," "British tailoring," "since 1968," and "finest fabrics" to reinforce their core identity.
• •Maintain a Refined yet Approachable Voice: Use sophisticated language that speaks to quality and elegance, but ensure the tone remains welcoming and personal, avoiding overly stiff or exclusive jargon. The owner himself aims to be accessible and not "stuffy".
• •Highlight the Personalized Experience: Focus on the "by appointment" service, the individual attention given to clients, and the creation of "one-of-a-kind" garments that reflect personal style.
• •Showcase Expertise Subtly: Share knowledge through blog posts about fabric care, style advice, or the history of garment elements, positioning the brand as an authority without being condescending.
• •Integrate Modernity with Tradition: When discussing new services (like online measurements or the new store), frame them as an evolution of their commitment to service and quality, blending innovation with their established heritage.

Social Perception

Highly Respected & Reputable, Provider of Luxury & Exclusivity, Trustworthy Experts, Friendly and Customer-Focused, Mancunian Character

Copy Examples

• •Headline: The Art of Bespoke. The Heart of Manchester. Body: Since 1968, Dooley & Rostron has been dedicated to the timeless craft of shirtmaking. Experience the unparalleled fit and exquisite fabrics that define true British tailoring. Your unique style, meticulously brought to life. Book your personal consultation today.
• •Headline: Beyond the Hanger: A Dooley & Rostron Shirt. Body: More than just a garment, it’s a statement of enduring quality and personal expression. From the initial measurement to the final stitch, our artisans pour decades of expertise into every bespoke shirt. Discover the difference craftsmanship makes.
• •Headline: Your Occasion, Our Expertise. Body: For moments that matter, trust Dooley & Rostron. Whether a wedding, a boardroom, or simply the everyday pursuit of excellence, our made-to-measure service ensures you are impeccably dressed. Let us tailor your confidence.
• •Headline: Heritage Woven with Innovation. Body: While our roots are steeped in tailoring tradition, our vision embraces the contemporary. At Dooley & Rostron, experience the legacy of Frank Rostron combined with a fresh approach to modern elegance and personalized service.
• •Headline: The Measure of a Man is in the Details. We Perfect Them. Body: From selecting the world's finest Thomas Mason fabrics to the subtle nuances of your custom fit, Dooley & Rostron is committed to perfection. Visit our King Street sanctuary and allow our friendly experts to guide you through the bespoke journey.