Brand Tone

Nurturing, Imaginative, and Encouraging

Brand Values

• •Personalization and Individuality
• •Imagination and Creativity
• •Emotional Connection
• •Confidence and Self-Esteem
• •Love for Reading

Best Practices

• •Always Center the Child: Every piece of copy, from ads to product descriptions, should focus on the benefit to the child essmaking them feel special, brave, and loved. Use "your child" frequently.
• •Use Emotive and Nurturing Language: Employ words like "cherish," "unforgettable," "magical," "adventure," "special," and "joy" to maintain a warm and heartfelt tone that resonates with parents.
• •Highlight the "Why," Not Just the "What": Instead of just saying "we sell personalized books," explain the emotional impact: "we help you create lasting memories" or "we build your child's confidence through storytelling."
• •Keep it Simple and Inspiring: The copy should be easy for busy parents to understand quickly. Avoid jargon and focus on clear, uplifting, and inspirational messaging that aligns with the joy of childhood.
• •Create a "Voice Guide" for All Communications: Develop a simple internal document that outlines the brand's tone, key value-based messaging points, and approved vocabulary. This ensures that any future content, whether on the website, in emails, or on future social media, remains consistent.

Social Perception

Due to the lack of independent reviews and social media presence, DoodliBook's public perception is largely shaped by its own messaging and website testimonials, which indicate positive reception among current customers for book quality and the joy they bring, but this perception is limited and has not yet reached a broader public.

Copy Examples

• •Your child is the hero of this story. Literally. Turn storytime into an unforgettable adventure. With DoodliBook, you can create a personalized book where your child is the main character. Watch their eyes light up as they see themselves on every page. Start building your unique story today.
• •A New Adventure Awaits, Starring [Child's Name]! Get ready to explore a magical new world! Our latest story, "The Magical Forest," is here, and it ess waiting for a hero. Personalize it with your child's name and appearance and give them a gift that sparks imagination and builds confidence. Create your next favorite bedtime story.
• •Books as Unique as They Are. Create a one-of-a-kind book that puts your child at the heart of the story. Foster a love for reading and create cherished memories, one page at a time.
• •5 Reasons Why Personalized Books Boost Your Child's Confidence. Seeing themselves as the hero of a story does more than just entertain; it builds a foundation of self-esteem. Discover how personalized stories can empower your child and make reading their favorite activity.
• •The Great Space Mission: Is your little one ready for an out-of-this-world adventure? In this personalized story, your child will blast off into space, explore new planets, and save the galaxy! Just add their name and customize their character to make them the star of this cosmic tale. A perfect gift for aspiring astronauts and dreamers.