Brand Tone

Luxurious & High-Quality, Creative & Artistic, Empowering & Expressive, Trendy & Fashion-Forward, Approachable & Customer-Focused, Direct & Promotional

Brand Values

• •Quality Craftsmanship
• •Creativity & Artistry
• •Customer Empowerment & Self-Expression
• •Luxury & Accessibility
• •Convenience
• •Reusability & Value

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., luxurious, creative, empowering, witty, sophisticated), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize "Luxury" and "Artistry" in Language: Consistently use words and phrases that evoke high quality, craftsmanship, and creativity (e.g., "hand-painted," "bespoke," "artisan," "masterpiece," "curated," "salon-finish," "exquisite").
• •Focus on Empowerment and Self-Expression: Frame product benefits around how they help customers express their individuality, boost confidence, and make a statement. Use "you" focused language.
• •Maintain Visual Consistency: Ensure that all visuals (product photography, social media graphics, website design) align with the luxurious, artistic, and trendy tone conveyed in the copy. High-quality imagery is paramount.
• •Engage Authentically (and Address Concerns): While maintaining the aspirational tone, ensure customer interactions (especially on social media and in response to reviews) are genuine, helpful, and empathetic. Crucially, develop a clear and transparent strategy to address and resolve negative feedback concerning orders and product issues to rebuild trust where it has been damaged. Consistency in positive action will speak louder than words.

Social Perception

Mixed: Positive perception of aesthetic quality, design variety, and hand-painted nature. Negative perception due to scam allegations and ineffective adhesive tabs. Active engagement on TikTok.

Copy Examples

• •Headline: Unleash Your Inner Artist. Salon Luxury, Effortlessly You. Body: Why just wear nails when you can wear art? Our hand-painted press-on nails are crafted with passion, designed for expression, and made to last. Elevate your everyday. Discover Dooby Snails. #DoobySnails #LuxuryPressOns #HandPaintedNails #NailArtistry #ExpressYourself
• •Headline: The Dooby Difference: Luxury. Reimagined. Reusable. Body: Experience the pinnacle of press-on perfection. Each Dooby Snails set is a masterpiece of design and quality, offering you a sustainable way to stay stunning. Salon-quality looks, ready in minutes. #PressOnPerfection #ReusableLuxury #NailGameStrong #DoobyDesigns #SustainableStyle
• •Headline: Dare to Dazzle. Your Signature Style Awaits. Body: From boardroom chic to weekend glam, our curated collections of hand-painted press-on nails are your secret weapon. Find the set that speaks your language and let your hands do the talking. What will your nails say today? #StatementNails #BeUniquelyYou #DoobySnailsLuxury #NailTransformation # empoweredByDooby
• •Headline: Beyond the Polish: It’s a Vibe. It’s an Art. It’s Dooby. Body: Tired of fleeting trends? Invest in timeless artistry. Our luxurious press-on nails are meticulously hand-painted, ensuring every set is as unique as you are. Worldwide shipping brings Dooby creativity to your doorstep. #NailArt #LuxuryNails #CreativeHands #DoobyWorld #PressOnNailsUK
• •Headline: New Collection Drop! ✨ Hand-Painted Dreams, Delivered. Body: Get ready to fall in love! Our latest collection of luxury press-on nails has just landed. Featuring [mention a key trend/style, e.g., "ethereal airbrush effects" or "bold 3D florals"], these reusable beauties are designed to turn heads. UK Next Day Delivery available! #DoobySnailsNew #PressOns #NailTrends #LuxuryManicure #HandmadeNails