Brand Tone

Aspirational & Sophisticated, Appreciative & Passionate, Friendly & Accessible (in customer interactions), Confident & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Unique Experience
• •Aesthetic Appeal & Design
• •Customer Satisfaction
• •Gifting

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Aspirational, Sophisticated, Appreciative, Passionate, Confident, Quality-Focused) with specific examples of do's and don'ts, preferred vocabulary, and sentence structure. Share this with anyone creating content.
• •Focus on the 'Experience': Consistently write copy that emphasizes the experience and ritual of enjoying spirits with their products, rather than just the product features. Use evocative language that appeals to the senses and emotions.
• •Maintain Visual-Copy Cohesion: Ensure that the sophistication and aesthetic appeal conveyed in product photography are mirrored in the language used in captions, descriptions, and ads. The words should match the high-quality visuals.
• •Educate and Inspire: Use blog posts, social media content, and product descriptions not just to sell, but to share knowledge and passion about spirits, cocktails, and the art of bar-tending. This reinforces the 'appreciative and passionate' aspect of the tone.
• •Authentic Engagement: When interacting with customers (comments, reviews, DMs), maintain a respectful and helpful tone that aligns with the friendly accessibility observed, while still reflecting the overall premium nature of the brand. Avoid overly casual slang but remain approachable.

Social Perception

Positive for Product Uniqueness and Aesthetics, Good Gift Choice, Reliable for Quality, Responsive Brand

Copy Examples

• •Unveil the art of a perfect pour. Our handcrafted decanter sets are more than just vessels; they are an invitation to savor, to share, and to celebrate the moments that matter. Elevate your home bar, a Don Vassie masterpiece at a time.
• •Craft your evening ritual. The gentle clink of ice, the rich aroma, the exquisite form of a Don Vassie decanter. It’s not just a drink, it’s an experience. What are you pouring tonight? #DonVassie #LuxuryBarware #WhiskeyLovers #EveningRitual #HomeBar
• •Discover the Extraordinary: Unique Gifts for the Discerning Spirit Enthusiast.
• •Introducing the Connoisseur's Choice: Explore our latest collection of unique decanters and barware, designed to inspire and impress. Make every sip a statement.
• •The soul of a great whiskey lies not just in its distillation, but in the patient embrace of oak. Journey with us as we explore the transformative magic of aging spirits, and discover how a Don Vassie aging barrel can bring this ancient craft to your home.