Brand Tone

Quirky, Humorous, Friendly, Approachable, Authentic, Passionate, Ethical & Conscious

Brand Values

• •Originality & Creativity
• •Quality Craftsmanship
• •Ethical Production
• •Sustainability
• •Customer Connection & Joy
• •Personal Touch & Small Business Charm

Best Practices

• •Embrace Imperfection and Authenticity: Don't be afraid to show the human side of the brand. Share behind-the-scenes moments, acknowledge occasional mistakes humorously (like the TikTok giveaway), and let the personalities of Lucy and Tom shine through.
• •Use Conversational Language: Write as if you're talking to a friend. Use contractions, a bit of slang (if appropriate for the specific design/context), and a generally informal, approachable style. Avoid overly corporate or stiff language.
• •Inject Humor and Playfulness: Look for opportunities to use witty wordplay, puns (especially bear-related!), or lighthearted observations. This aligns with the quirky nature of the designs and the brand name.
• •Highlight Your Values Naturally: Weave in mentions of organic materials, hand-printing, and eco-friendly practices in a way that feels informative and genuine, rather than forced. For example, Printed on super-soft organic cotton that the planet (and your skin) will love.
• •Create a Brand Voice Guide (even a simple one): Jot down key characteristics of your tone (e.g., quirky, friendly, authentic, a bit cheeky) and a few do's and don'ts (e.g., Do: use bear puns. Don't: be overly formal). Refer to this when writing any copy to ensure consistency across all platforms.

Social Perception

Positive, Fun & Unique, Trustworthy & Personable, Eco-conscious Choice

Copy Examples

• •Product Description (for a new bear t-shirt): Fresh off the sketchpad and onto the softest organic cotton we could find! Meet our latest Beary creation – designed by Lucy, hand-printed by Tom (with his usual questionable music choices in the background). Get ready for smiles, and maybe a few 'where did you get that?!' moments. #QuirkyTees #HandmadeHumor #OrganicGoodness
• •Instagram Post (behind the scenes): Ink-stained hands, happy hearts! Tom's in his element today, bringing Lucy's latest doodle to life. Each tee is a little piece of our Yorkshire studio, heading out to make your wardrobe a bit more fun. What designs are you hoping to see next? Let us know! #DontFeedTheBears #ScreenPrintingLife #SmallBizLove #YorkshireMade
• •Facebook Ad: Tired of boring t-shirts? So are we! That's why we sketch, print, and pack our own brand of quirky, eco-friendly apparel. Think head-turning designs on 100% organic cotton, all wrapped up plastic-free. Your new favourite tee is waiting! Shop now and support a small, family-run business that loves bears (and making you chuckle). [Link to website]
• •TikTok Video Caption (showing a 'mistake' print giveaway): Oops! 🤣 Tom had a *slight* mishap with the screen today. Our loss is your gain! Want to win this perfectly imperfect, one-of-a-kind 'Slightly Skewed Bear' tee? Just comment your favourite bear pun below and we'll pick a winner! #PrintingFails #WinA Tee #FunnyShirts #HandmadeOops
• •Email Newsletter Snippet: Hey Bear Fans! Just a little note from our sunny (ish) Yorkshire studio to say thanks for being awesome. We've been busy sketching new critters and wrestling with the screen printer (Tom mostly wins). Keep an eye out for some fresh designs dropping soon – they're guaranteed to be at least 97% funnier than your average wardrobe staple. Stay quirky! - Lucy & Tom.