Brand Tone

Edgy & Trend-Focused, Curated & Discerning, International & Niche-Championing, Youthful & Expressive

Brand Values

• •Discovery & Accessibility: Bringing lesser-known Asian streetwear brands to a global market.
• •Quality Curation: Selecting and offering "top-quality brands" and "independent high-quality streetwear."
• •Style Diversity & Uniqueness: Offering a range of contemporary streetwear aesthetics beyond mainstream fashion.
• •Supporting Emerging Talent: Aiding smaller, "underrated" streetwear labels from Asia.

Best Practices

• •Develop a "Voice Bible": Create a document outlining approved terminology, a "words we use/don't use" list, and examples of on-brand and off-brand phrasing. For OH Vault, this would include terms like "curated," "underground," "Asian streetwear," "emerging designers," and specific style keywords (grunge, cyber y2k, gorpcore).
• •Immerse in the Culture: Stay updated with Asian streetwear trends, relevant slang (use authentically and sparingly), and the visual language of the target audience (e.g., TikTok, Instagram aesthetics). This ensures the copy feels current and connected.
• •Focus on "Show, Don't Just Tell": Instead of just saying "unique," describe *what makes* an item or brand unique – the specific design elements, cultural inspirations, or the designer's story. Let the product details and brand narratives convey the exclusivity.
• •Maintain Authenticity: While aiming for an edgy tone, avoid forced or inauthentic slang. The voice should feel knowledgeable and passionate about the niche, not like it's trying too hard to be cool. Highlight the genuine connection to Asian fashion.
• •Consistency Across Platforms: Ensure the tone translates consistently from website product descriptions and "About Us" pages to social media captions and email marketing. While the style might adapt slightly for each platform's nuances, the core brand voice (edgy, curated, trend-focused, international) should remain recognizable.

Social Perception

Niche Appeal: The brand is perceived as a source for unique, Asian-inspired streetwear that isn't easily found elsewhere. Awareness of Shipping Times: Some customers note that shipping can take longer than expected, but often feel the product is worth the wait. Mixed Reviews: Positive reviews praise unique clothing and quality, while negative reviews cite low trust score.

Copy Examples

• •Headline: Beyond Mainstream. Beyond Borders. This is Asian Streetwear, Unleashed. Body: Tired of the same old hype? OH Vault scours the Asian underground to bring you fire fits you won't find anywhere else. Shop [Brand Name]’s latest drop – if you know, you know. #OhVault #AsianStreetwear #UndergroundFashion
• •Product Spotlight: Deconstruct the Norm. The [Product Name] by [Designer Name] isn't just an item, it's a statement. Cyberpunk details meet Gorpcore utility. Limited pieces. Unlimited attitude. Explore the collection. #StreetStyle #CyberY2K #Techwear
• •Brand Story Snippet: We don't follow trends. We find them. OH Vault was born from a mission: to give a global stage to Asia's most innovative, under-the-radar designers. Get to know the visionaries behind your next favorite piece. #OhVaultOrigin #SupportIndie #FashionForward
• •Instagram Caption (with a compelling visual): Concrete Jungle, Global Threads. 🌏 Layer up in authentic Asian streetwear that speaks louder than words. Tap to explore the look. What’s your city’s style? 👇 #GrungeRevival #StreetwearCulture #OhVaultLooks
• •Promotional Email Subject: Access Granted: The Asian Streetwear Drop You've Been Waiting For. Body: Don't just wear clothes, wear a culture. OH Vault delivers exclusive access to Asia's cutting-edge streetwear. New arrivals from [Brand 1], [Brand 2], and more. Quality pieces, distinct vibes. Shop now before it's gone. #ExclusiveDrop #StreetFashionAsia #LimitedEdition