Brand Tone

Authentic & Traditional, Family-Oriented & Friendly, Passionate & Flavor-Focused, Helpful & Engaging, Confident & Quality-Driven

Brand Values

• •Quality
• •Authenticity
• •Flavor
• •Customer Satisfaction
• •Family & Community
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., authentic, passionate, friendly, expert) and then list "We are this..." vs. "We are not that..." for clarity. For example: "We are: Flavorful, Traditional, High-Quality. We are not: Bland, Artificial, Complicated."
• •Focus on "You" (The Customer): Address the customer directly and highlight how your product benefits them and their cooking experience. Instead of "Our seasoning is great," try "Your meals will be unforgettable with our seasoning."
• •Use Sensory and Evocative Language: Appeal to taste, smell, and the experience of cooking and eating. Words like "delectable," "bold," "aromatic," "sizzling," "mouthwatering" create a more vivid picture.
• •Tell Your Story (Subtly and Overtly): Weave in elements of the brand's heritage, commitment to quality, and family roots where appropriate to build connection and trust.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website, social media, packaging, and customer service interactions is aligned. Create guidelines that can be shared with anyone creating content for the brand.

Social Perception

Highly Positive, Trusted, Flavorful & Effective, Associated with Homemade & Family Meals, Good Value (Implied)

Copy Examples

• •Unlock the secret to unforgettable carne asada. Don Sazón Meat Seasoning: Decades of tradition, a burst of authentic flavor in every sprinkle.
• •Tired of bland chicken? Elevate your everyday meals with Don Sazón Chicken Seasoning. It’s not just spice, it’s a family tradition of deliciousness.
• •Bring the vibrant taste of street tacos home! Our Taco Truck seasoning is your shortcut to bold, authentic flavor that’ll have everyone asking for your recipe.
• •From our family to yours, since 2000. Don Sazón is more than just spices; it’s about bringing people together with high-quality, mouthwatering flavor.
• •Taste the difference quality makes. Don Sazón uses only the finest ingredients, carefully blended to make every dish a masterpiece. What will you create tonight?