Brand Tone

Elegant & Sophisticated, Artistic & Creative, Storytelling & Personal, Empathetic & Emotional, Ethical & Conscious

Brand Values

• •Storytelling
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Ethical Sourcing & Sustainability
• •Emotional Connection & Sentimentality
• •Empowerment
• •Functionality & Wearability

Best Practices

• •Embrace Storytelling at Every Touchpoint: Whether it's a product description, social media post, or email, weave in the narrative aspect. Focus on the "why" behind a design or how a piece can become part of the customer's personal story.
• •Use Evocative and Elegant Language: Choose words that are sophisticated, descriptive, and emotionally resonant. Avoid overly casual or technical jargon. Think "artistry," "cherished," "bespoke," "legacy," "ethereal," rather than just "nice" or "high-quality."
• •Highlight Ethical and Conscious Values Subtly but Consistently: Integrate mentions of ethical sourcing, sustainability, and craftsmanship naturally within the storytelling, rather than as standalone, disconnected statements. This reinforces the brand's integrity.
• •Maintain a Personal and Empathetic Voice: Address the audience with a sense of understanding and connection. Acknowledge the emotional significance of jewelry and the desire for self-expression.
• •Ensure Visual and Textual Harmony: The elegance and artistry conveyed in the brand's imagery should be mirrored in the tone and style of the copy. Consistency across all platforms will strengthen brand recognition and trust.

Social Perception

Respected Designer, High-Quality & Luxurious, Meaningful & Personal, Ethically Conscious Brand, Celebrity & Royal Endorsement, Innovative

Copy Examples

• •Headline: More Than Adornment. It's Your Story, Forged in Gold. Body: Each Donna Hourani piece is a whisper of a cherished memory, a bold declaration of self, meticulously handcrafted to carry your unique narrative. Discover jewelry that doesn't just shine, it speaks.
• •Instagram Caption: "The 'My World' necklace isn't just a collection of charms; it’s a universe of your moments, ethically sourced and artfully composed. What story will yours tell? #DonnaHourani #StorytellingJewelry #EthicalLuxury #KeepsakeForLife"
• •Product Description (for a custom piece): "Let us sculpt your journey. This bespoke ring, born from your vision and our artistry, will be a timeless emblem of your unique path. Crafted with 18k gold and gemstones hand-selected for their meaning and ethical origins, it's an heirloom in the making."
• •Email Subject: An Invitation to Immortalize Your Milestones Body: At Donna Hourani, we believe life’s most precious moments deserve to be held close, transformed into tangible symbols of love, achievement, and personal growth. Explore our collections or co-create a piece that will forever resonate with your soul.
• •About Us Snippet: "Driven by a passion for art and the profound connections we form with our adornments, Donna Hourani Jewelry is dedicated to crafting pieces that are as unique and meaningful as the lives they celebrate. We blend timeless elegance with conscious practices, ensuring every creation is a testament to beauty, story, and ethical craftsmanship."