Tono de Marca

Sophisticated, caring, and quality-conscious. The language is confident, professional, and refined, using words like "luxurious", "modern design", and "high quality", always anchored in passion and dedication to animal well-being.

Valores de Marca

• •Design and Aesthetics
• •Quality and Durability
• •Animal Welfare and Comfort
• •Innovation and Community
• •Swedish Origin

Mejores Prácticas

• •Prioritize elegant and evocative language, opting for sophisticated vocabulary like "curated," "refined," and "thoughtfully designed" to reinforce premium positioning.
• •Always connect back to core values in every piece of copy, weaving in mentions of "Stockholm-based design," "high-quality materials," or the brand's fundamental "heart for dogs."
• •Balance function with emotion, linking practical benefits (durability, comfort) to emotional outcomes such as a happier dog, a more stylish walk, and a stronger bond between pet and owner.
• •Maintain a professional and appreciative voice in all communications, especially customer interactions, avoiding overly casual language, slang, or emojis to preserve the brand's sophisticated image.
• •Let quality speak for itself, using clear, concise statements about product benefits and quality, reflecting confidence in tangible product excellence without resorting to hyperbole.

Percepción Social

Customers perceive Don Lorino as a premium, reliable brand offering high-quality, stylish, and functional products, and a trustworthy company that cares about its products and customers. For the general public, visibility is low to non-existent, indicating a targeted 'pull' strategy for niche audiences.

Ejemplos de Copy

• •Introducing The Stockholm Edit. Inspired by the clean lines and timeless style of our home city, this collection offers coordinated walk-wear for the modern dog and owner. Discover sophistication in every step.
• •Small paws, big personality. Our Petit Collection is thoughtfully crafted for the comfort and safety of puppies and small breeds. Because the best design is design that cares.
• •Beyond the walk. Our accessories are built from high-quality, sustainable materials to endure every adventure you share. This isn't just a leash; it's a promise of quality for your best friend.
• •A Style That Connects. The bond you share with your dog is unique. We believe their accessories should be too. Find the perfect matching set that celebrates your connection. With a heart for dogs, since 2018.
• •Design. Durability. Devotion. At Don Lorino, we craft exclusive accessories for dogs and the people who love them. Experience the difference that quality materials and thoughtful design make.