Brand Tone

friendly, modern, playful, and reassuring

Brand Values

• •Child-Friendliness and Safety
• •Design and Aesthetics
• •Functionality and Practicality
• •Stimulating Child Development
• •Sustainability and Responsibility
• •Joy and Playfulness

Best Practices

• •Always Prioritize "Friendly": Every piece of communication, from product descriptions to social media replies, should exude warmth and approachability. Use contractions, welcoming language, and address the audience directly (e.g., "you" and "your little one").
• •Emphasize Scandinavian Simplicity and Modernity: Let the clean, minimalist, and stylish aspects of the design philosophy shine through in the language. Avoid overly complex jargon; instead, focus on clear, concise, and elegant phrasing.
• •Inject Playfulness and Joy: Use words that evoke fun, curiosity, and happiness, especially when describing toys and products for children. Incorporate the "Deer friends" characters where appropriate to enhance this playful element.
• •Reassure with Safety and Quality: Consistently mention the commitment to safety standards, quality materials, and rigorous testing. This builds trust and reassures parents they are making a good choice for their children.
• •Highlight Thoughtful Design and Functionality: Explain *how* the products are designed to make life easier for parents and more stimulating for children. Focus on the benefits and the "why" behind design choices, reinforcing the idea that "the Deer is in every detail".

Social Perception

Customers generally praise the quality, design, and functionality of Done by Deer products. The Scandinavian design aesthetic is frequently highlighted and well-received by parents who want stylish baby products that complement modern interiors. The brand has received design awards, such as the Red Dot Award for their Activity Gym and Cozy Lounger, underscoring their innovative approach. Their commitment to safety standards is also a key point of trust for parents. The use of sustainable and recycled materials is acknowledged and appreciated. The "Deer friends" characters (like Elphee the elephant and Lalee the llama) help create a recognizable and lovable brand identity.

Copy Examples

• •Instagram Post (New Product Launch): "Meet your little one's new best friend! 👋 Our latest [Product Name] is designed with love in Denmark, blending playful discovery with 100% friendly materials. Safe, stylish, and ready for all of life's little adventures. #DoneByDeer #ScandinavianDesign #PlaytimeJoy #SafeForBaby #ModernNursery"
• •Facebook Ad (Highlighting Functionality): "Busy parent? We get it! ✨ Our [Product Name, e.g., Stick & Stay Plate] makes [Specific Benefit, e.g., mealtime less messy and more fun]! Thoughtfully designed for tiny hands and your peace of mind. Because parenting is an adventure, and we're here to make it a little smoother (and a lot more stylish!). Learn more: [Link] #DoneByDeer #ParentingHacks #ModernBaby #FunctionalDesign #HappyKids"
• •Product Description Snippet (Website): "Let the adventures begin! Our [Product Name, e.g., Activity Gym] is more than just a toy – it's a cozy haven for your baby to explore, learn, and giggle. Crafted with soft, sensory-rich textures and the signature Done by Deer modern touch, it’s designed to stimulate tiny minds and look beautiful in your home. Because we believe in making everyday moments extraordinary. [Learn more about its safety features and materials here.]"
• •Email Newsletter (Promoting Sustainability): "Caring for your little one, caring for our planet. 💚 At Done by Deer, we're committed to a friendlier future. That's why our [Product Name, e.g., Nappy Bag] is crafted from [Number] recycled PET bottles! Discover stylish, sustainable essentials that don't compromise on quality or design. #DoneByDeer #SustainableLiving #EcoFriendlyBaby #ConsciousParenting #DanishDesign"
• •Brand Story Snippet (Website "About Us"): "It all starts with a sprinkle of Danish design, a big dose of playfulness, and an unwavering commitment to safety. At Done by Deer, we pour our hearts into creating everyday essentials that spark joy for little ones and delight design-loving parents. Join our friendly family and discover how we make 'the Deer' part of every detail."