Brand Tone

Nurturing, Educational, and Whimsical.

Brand Values

• •Fostering a Lifelong Love for Reading
• •Quality Curation
• •Community Building
• •Childhood Development
• •Passion and Expertise

Best Practices

• •Always Speak as "The Wise Owl": Maintain the persona of Don Búhowise, friendly, encouraging, and a little bit magical. Use "we" to sound like a passionate team and address your audience (parents, educators, kids) directly and warmly.
• •Lead with the "Why," Not Just the "What": Don't just sell a book; sell the experience. Instead of "New book in stock," try "A new book to help teach courage" or "The perfect adventure for a rainy day." Connect each product to a value or benefit.
• •Incorporate Whimsical Language: Use words like "magic," "adventure," "discover," "journey," and "wonder." Continue using brand-specific terms like "buholovers" and the owl emoji () to build a unique and memorable voice.
• •Balance a Promotional and Educational Tone: For every post asking for a sale, have several that offer value for free. This includes book recommendations, parenting tips related to reading, author spotlights, and questions that encourage community discussion. This builds trust and authority.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual identity. The warm, colorful, and clean visuals on their social media should be paired with copy that is equally positive, clear, and inviting. Keep sentences and paragraphs relatively short and easy to read on mobile devices.

Social Perception

The public perceives Don Búho as a charming and essential specialty bookstore. It is viewed as a trusted authority on children's literature and a guardian of culture for young readers. Customers appreciate the personalized service and the high-quality, often unique, books that are not easily found in larger chain stores. The brand is seen as a positive, welcoming, and magical space for children and families.

Copy Examples

• •Big feelings can be tough for little people.  Our new arrival, 'The Heart's Little Explorer,' is a beautiful story that helps children name and navigate their emotions. A perfect read for a quiet afternoon together. Find it on our shelves and online! #DonBuhoRecommends #EmotionalDevelopment #ReadingTogether
• •Can't make it to our store? Don Búho flies to you!  Discover our curated world of children's and young adult books online. From magical adventures to fascinating science, every book is chosen with care. We ship throughout Peru. Start your next great story today at donbuho.com! #DonBuhoOnline #BooksAtHome #PeruReads
• •Curiosity, Activated!  Explore our new 'Little Scientists' collection. Hand-picked books that make learning about our world an exciting adventure. Perfect for the inquisitive mind in your family. Shop now!
• •Shhh... can you hear that? It's story time! Join us this Saturday at 11 AM at our Miraflores store for 'La Hora del Cuento'. We'll journey to faraway lands and meet new friends, all from the comfort of our cozy corner. Free event for all our little 'buholovers'! #StoryTime #DonBuhoEvents #FamilyFun
• •More than a bookstore, we are a nest of stories.  At Don Búho, we believe every book is a seed for imagination, empathy, and knowledge. Thank you for letting us be part of your family's reading journey. #DonBuho #LoveForReading #Community