Brand Tone

Vibrant, expressive, authentic, passionate, empowering, confident, approachable, and modern.

Brand Values

• •Colombian Identity & Craftsmanship
• •Quality & Exclusivity
• •Creativity & Expression
• •Customer Trust
• •Feminine Empowerment

Best Practices

• •Own the "Color & Vibe" Narrative: Always lead with language centered on vibrancy, color, energy, and expression. Use words like "Vibra," "Fusión," "Color," "Arte," and "Esencia" as your brand's signature vocabulary across all platforms.
• •Emphasize "Authentic Colombian Design": Consistently highlight the brand's origin. This is a key differentiator. Use phrases like "Hecho en Colombia con pasión," "El alma de Colombia en cada hilo," or "Diseño colombiano contemporáneo" to build a strong, positive brand identity.
• •Create a "Brand Story" Bible: Document the brand's origin story, values, and mission. This guide should be used by anyone creating content to ensure the tone remains empowering, passionate, and authentic, whether writing a product description or a social media caption.
• •Proactively Address Name Confusion (Subtly): Strengthen the brand's unique identity to mitigate the risk of being confused with negative search results. Use the full donaratona.com.co or @donaratona handle frequently. Focus on SEO with terms like "Doña Ratona Moda," "Tejidos Doña Ratona," and "Ropa Doña Ratona" to dominate search results for relevant queries.
• •Balance Aspiration with Accessibility: The copy should evoke a sense of high-quality, exclusive design while remaining warm and approachable. Pair words like "exclusive," "unique," and "mastery" with friendly, inviting phrases like "for your everyday," "wrap yourself in comfort," and direct address ("for you").

Social Perception

Positive within its niche, but faces a high risk of negative perception due to confusion with unrelated entities, and has a neutral to non-existent presence in wider media.

Copy Examples

• •Tejidos que cuentan historias. ✨ Our NEW COLLECTION is here! Where threads become poetry and color becomes your voice. Each poncho and sweater is a piece of Colombian art, designed for the woman who isn't afraid to stand out. Discover the magic of authentic design. #DoñaRatona #ModaColombiana #TejidoConAmor
• •Don't Just Get Dressed. Express Yourself. Doña Ratona is more than fashion; it's a statement. Vibrant, authentic, and unapologetically you. Explore our exclusive knitwear collections and wear your story.
• •Your next favorite piece is waiting for you, [Customer Name]! We saw you have great taste. 😉 Since you loved your [previous purchase], we thought you'd want to be the first to see our new exclusive sets. Wrap yourself in the comfort and vibrant color that only Doña Ratona can offer. A special 15% off inside, just for you.
• •Tired of the Same Old Styles? Discover the Soul of Colombian Design. At Doña Ratona, we weave passion, color, and authenticity into every garment. Our unique, high-quality knitwear is made to empower and inspire. Stop blending in. Start vibrating with color. Shop now for free shipping on your first order!
• •The "Alma Radiante" sweater is not just a piece of clothing; it's a mood. Woven with the softest cotton-viscose, its exclusive print and vibrant hues are designed to challenge the grey days. Feel the embrace of master craftsmanship and let your confidence shine. Perfect for a creative workday or a relaxed weekend.