Tono de Marca

Energetic & Fun, Friendly & Community-Focused, Inspirational & Empowering, Passionate & Enthusiastic

Valores de Marca

• •Self-Expression & Individuality
• •Health & Activity
• •Community
• •Quality & Comfort
• •Ethical & Sustainable Practices
• •Fashion-Forward Design
• •Empowerment

Mejores Prácticas

• •Embrace Vibrant & Positive Language: Use enthusiastic, uplifting words. Focus on fun, joy, and confidence. Avoid overly technical or bland descriptions.
• •Speak Directly to Your "JoJo": Use "you" and "your" frequently. Foster a conversational, friendly style as if talking to a friend. Incorporate community language like "JoJo Tribe."
• •Highlight the "Why" Behind the "What": Don't just list features; explain the benefits in terms of how they make the customer feel (e.g., "buttery-soft fabric for all-day comfort," "prints that pop to express your unique style"). Connect products back to the brand's values of self-expression, activity, and empowerment.
• •Show, Don't Just Tell, the Brazilian Inspiration: Infuse the copy with the energy, color, and free-spiritedness attributed to Brazilian culture. Use descriptive words that evoke vibrancy and passion.
• •Maintain Authenticity & Transparency: Reflect the brand's story, including its commitment to ethical production and community. Be genuine in your enthusiasm. If addressing issues or concerns, maintain a helpful and understanding tone.

Percepción Social

Customers generally perceive DonaJo as a brand that offers fun, unique, and high-quality activewear, particularly loving the vibrant prints and comfortable fabrics. The skirts for tennis and pickleball are very popular. The brand's story and Brazilian inspiration resonate positively. The commitment to ethical production and sustainability is also a plus for many. They are seen as a good choice for women who want to stand out and feel good while being active.

Ejemplos de Copy

• •Headline: Unleash Your Vibe! ✨ Body: Life’s too short for boring activewear. Our new Brazilian-inspired prints are here to make your workouts (and life!) more vibrant. Feel strong, feel fabulous, feel YOU. Join the JoJo Tribe and move with joy! #DonaJoStyle #ActiveJoy
• •Headline: From Court to Coffee,effortlessly chic! ☕🎾 Body: Our JoJo Skirts aren't just for making a statement on the pickleball court – they're designed for all-day comfort and style. Buttery-soft, built-in shorts, and prints that pop wherever you go. What’s your JoJo mood today? #JoJoEverywhere #ComfortAndStyle
• •Headline: Sweat Pretty, Live Boldly. 💖 Body: You’re strong. You’re active. You’re one-of-a-kind. Your activewear should be too! Discover DonaJo’s body-loving fits and feel the difference quality, passion, and a splash of Brazilian sunshine can make. #EmpoweredByDonaJo #BrazilianVibrance
• •Headline: Your Perfect Fit for Fun! 🎉 Body: Say hello to activewear that moves with you, supports you, and celebrates you! Our sustainable fabrics feel amazing, and our unique designs let your personality shine. Ready to find your new favorite? #DonaJoLove #MadeForYou
• •Headline: Join the Movement! Be a JoJo. 💃 Body: We’re more than just activewear; we’re a community of women inspiring each other to live healthier, happier, and more colorful lives. Tag a JoJo who brightens your day! #JoJoTribe #StrongerTogether #DonaJoCommunity