Brand Tone

friendly, trustworthy, and community-oriented

Brand Values

• •Quality
• •Customer Service
• •Family Ethos
• •Community Support
• •Trust and Honesty
• •Teamwork and Excellence
• •Value for Money

Best Practices

• •Emphasize Family and Heritage: Weave the story of the family business and its long-standing presence into communications.
• •Prioritize a Friendly and Approachable Voice: Use warm, welcoming language across all platforms, making customers feel valued.
• •Highlight Customer Service: Consistently mention the commitment to excellent and personal customer care, including expert advice and fitting.
• •Showcase Community Involvement: Share stories and updates about local support and charity work to reinforce community values.
• •Maintain Trust through Transparency: Be honest in product descriptions and customer interactions, ensuring a reliable and trustworthy image.

Social Perception

reputable and reliable retailer with a strong local presence and history in Northern Ireland. Customers appreciate the wide product selection, quality brands, and especially the helpful and knowledgeable staff.

Copy Examples

• •Step into 60 years of family tradition and exceptional service. Find your perfect pair at Donaghy Shoes, where quality meets a friendly smile.
• •From first steps to fashion statements, Donaghy Shoes has your family covered. Discover leading brands and expert fitting in-store and online.
• •More than just a shoe store, we're a part of your community. Supporting local and dressing generations – that's the Donaghy's way.
• •Need shoes you can rely on and service you can trust? Donaghy Shoes offers quality brands and a commitment to helping you find exactly what you need.
• •Whether it's for school, sports, or a special occasion, walk with confidence in shoes from Donaghy's. Your feet will thank you!