Brand Tone

Curated & Exclusive, Inspiring & Passionate, Friendly & Approachable, Quality-Conscious & Trustworthy, Elegant & Sophisticated

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Aesthetic & Stylish Living
• •Customer Satisfaction
• •Sustainability & Ethical Production
• •Discovery & Inspiration

Best Practices

• •Embrace "Curated" Language: Use words like "handpicked," "selected," "exclusive," "artisan," "designer," and "unique" to reinforce the special nature of the products.
• •Speak with Passion and Inspiration: Convey a genuine love for design, style, and creating beautiful living spaces. Use evocative language that paints a picture and inspires customers.
• •Maintain an Approachable Elegance: While sophisticated, the tone should remain welcoming. Balance elegant descriptions with friendly and helpful language, especially in customer service interactions and social media.
• •Highlight Quality and Values: Consistently weave in mentions of quality materials, craftsmanship, the story behind products (if applicable), and the brand's commitment to sustainability. Be transparent and authentic in these claims.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases (and those to avoid) that align with the brand's tone and values. Ensure all content creators are familiar with this lexicon to maintain consistency across all platforms.

Social Perception

Customers and visitors generally perceive the brand (both the physical store Modus Vivendi/Domus Vivendi and the online shop) positively. They appreciate the unique and high-quality product selection, the artistic and curated nature of the store, and the friendly, helpful service. The association with "Modus Vivendi Wien," a physical concept store with its own design label and production, lends credibility and an air of exclusivity to the online `domusvivendi.store`. The stated commitment to sustainability is likely to resonate well with environmentally and ethically conscious consumers.

Copy Examples

• •Headline: Discover the Art of Living, Uniquely Yours. Body: At Domus Vivendi, we believe your home should tell your story. Explore our curated collection of handcrafted treasures and designer pieces, each chosen to inspire and delight. Bring enduring style and a touch of Viennese elegance to your everyday.
• •Social Media Post: Image: A beautifully styled shot of a unique home accessory. Caption: More than just decor, it's a conversation starter. ✨ Our latest arrival, the [Product Name], is handcrafted with passion and designed to bring a unique spark to your space. Ethically sourced and timelessly beautiful. #DomusVivendi #UniqueHome #StylishLiving #SustainableDesign #ViennaConcept
• •Product Description Snippet (for a sustainable item): Crafted with care for your home and the planet. This [Product Name] is made from [Sustainable Material], offering a chic aesthetic with a conscious heart. Experience the beauty of sustainable luxury.
• •Email Subject Line: An Invitation to Inspired Living | New Arrivals at Domus Vivendi Email Body Snippet: Dear [Customer Name], Step into a world of curated elegance. The new collection at Domus Vivendi is here, brimming with unique finds to help you express your individual style. From handcrafted ceramics to timeless textiles, discover pieces that resonate with quality and soul.
• •About Us Page Snippet: Born from a Viennese concept store, Domus Vivendi is a celebration of unique design and mindful living. We handpick every item, partnering with passionate designers and artisans who share our commitment to quality, beauty, and sustainability. Let us help you create a home that is truly your own.