Tono de Marca

Practical, transactional, neutral, direct, and feature-focused.

Valores de Marca

• •Accessibility
• •Variety
• •Functionality
• •Quality (Stated)

Mejores Prácticas

• •Focus on "How," Not Just "What": Instead of only listing features (what it is), explain how the product simplifies a task or improves a daily routine. Use action-oriented language. Example: "This slicer cuts prep time in half" instead of "Features sharp stainless steel blades."
• •Maintain a Clear and Simple Vocabulary: Avoid jargon or overly technical terms. The language should be accessible to a broad audience, reflecting the store's wide product range. Keep sentences short and direct.
• •Emphasize Value and Affordability: The brand's strength lies in its price point and practicality. This should be a consistent theme. Use phrases like "Affordable Solutions," "Everyday Value," and "Smart Prices" to reinforce this position.
• •Create a "Voice" Document: Develop a simple internal guide that outlines the brand's tone (Practical, Clear, Helpful) and lists "words we use" (e.g., solution, simplify, everyday, practical) and "words we avoid" (e.g., luxury, exclusive, artisanal). This ensures consistency even if different people write copy.
• •Build Trust Through Transparency: In the absence of strong branding, copy must work harder to build trust. Be clear about product materials, shipping policies, and return processes. Use customer testimonials prominently on product pages once they become available.

Percepción Social

Neutral to Invisible; operates as a functional e-commerce platform rather than a visible brand.

Ejemplos de Copy

• •Simplify your daily routine. From smart kitchen gadgets to clever storage solutions, DOMUSGO offers practical products at prices that make sense. Upgrade your home today.
• •New Arrivals: Practical Solutions for a Better Week.
• •Quality for Your Everyday. Discover a world of useful and affordable products for your home, family, and pets. Shop DOMUSGO.
• •Why overpay for convenience? Our new collection of pet travel accessories is designed for durability and ease, so you can focus on the adventure. #Domusgo #PracticalLiving #PetSupplies
• •At DOMUSGO, we believe a well-equipped home shouldn't be a luxury. That's why we source a wide variety of practical, reliable products from kitchen essentials to kids' toys and offer them at fair prices for everyone.