Brand Tone

empowering, inclusive, educational, and bold. It's also sex-positive and kink-affirming

Brand Values

• •Sex Positivity & Kink Acceptance
• •Authenticity & Truth
• •Inclusivity & Acceptance
• •Empowerment & Courage
• •Duality & Balance
• •Customer First
• •Challenging Stereotypes

Best Practices

• •Embrace Boldness & Authenticity: Don't shy away from direct and empowering language that reflects the brand's core values of self-expression and breaking norms.
• •Educate & Inform: Use copy as an opportunity to explain concepts related to kink, sex positivity, and healthy relationship dynamics, reinforcing the brand as a knowledgeable and safe resource.
• •Maintain Inclusivity: Ensure language is welcoming and affirming to all individuals, regardless of their identity or where they are on their journey of self-discovery.
• •Highlight Empowerment & Choice: Frame products and messaging around the idea of personal empowerment, courage, and the freedom to choose one's path.
• •Be Consistent Across Platforms: Ensure the tone—whether on the website, social media, or in customer communications—consistently reflects the brand's empowering, inclusive, and authentic voice.

Social Perception

Community Focus: DomSub.co aims to foster a community where individuals feel safe and understood. They encourage connection among those who wear the brand. Educational Resource: Through their blog, they provide information and guidance on D/s dynamics and related topics. Niche Audience: The brand caters to a specific audience interested in BDSM, kink, and alternative relationship dynamics.

Copy Examples

• •Unleash Your Truth. Wear it Proudly. DomSub.co - Apparel for the Unapologetically You.
• •Beyond Labels. Beyond Limits. Discover the Duality Within. Shop DomSub.co.
• •Courage Looks Good On You. Express Your Power. Explore DomSub.co.
• •Sex-Positive. Kink-Affirming. Authentically You. That's the DomSub.co Ethos.
• •Death to Stereotypes. Life to Self-Expression. Find Your Voice with DomSub.co.