Brand Tone

Nurturing, Supportive, Educational, Scientific, Premium, Luxurious, Gentle, Caring, Confident, Reassuring

Brand Values

• •Holistic Approach (Kampo Philosophy): Addressing root causes of skin aging, not just surface symptoms, by enhancing the skin's inherent power. 'Humans are part of nature.'
• •Scientific Innovation: Fusing traditional wisdom with advanced dermatological research and technology.
• •Quality & Meticulousness: High standards in ingredient selection and manufacturing. 'What you put on your skin is as important as what you eat.'
• •Customer-centricity & Personalization: Providing personalized advice through 'Customer Pleasers' and tailored skincare routines.
• •Long-term Skin Health: Aiming to be a lifelong partner in the customer's beauty and health journey, focusing on age-resistant skin.
• •Natural Efficacy: Utilizing carefully selected natural ingredients to bring out the skin's innate beauty.

Best Practices

• •Emphasize the Kampo Heritage & Scientific Approach: Consistently weave in the unique blend of traditional Japanese medicine and modern science. Use terms like 'ancient wisdom,' 'natural power,' and 'cutting-edge technology' to reinforce this duality.
• •Adopt a Nurturing and Supportive Voice: Frame copy around being a 'lifelong partner' in the customer's skincare journey. Use empathetic language that understands the challenges of aging skin while offering reassurance and solutions.
• •Educate with Clarity and Depth: Explain the benefits of the multi-step routine and the role of key ingredients or scientific concepts (like HSP or ANL) in an accessible yet informative way. Position the brand as a knowledgeable guide.
• •Maintain a Premium and Respectful Tone: Use sophisticated language that reflects the quality and price point of the products. Avoid overly casual slang or hype. Focus on 'efficacy,' 'radiance,' 'firmness,' and 'vitality.'
• •Focus on Empowerment and Intrinsic Beauty: Shift the narrative from 'anti-aging' as fighting a battle to 'age-resistant' or 'graceful aging' by enhancing the skin's own inherent strength and revealing its natural beauty. Highlight the goal of achieving skin that is 'timeless and ever-blooming.'

Social Perception

Effective for Anti-Aging, High Quality, Premium Price, Trustworthy & Established, Gentle, Suitable for Mature/Dry Skin, Comprehensive but Extensive Routine, Focus on Natural Beauty & Self-Repair

Copy Examples

• •Headline: Rediscover Your Skin’s Timeless Vitality. Naturally. Body: At Domohorn Wrinkle, we blend ancient Kampo wisdom with pioneering science to awaken your skin's inherent strength. Journey with us to a future of ever-blooming beauty. Call to Action: Begin Your Transformation.
• •Headline: More Than Skincare. A Lifelong Partnership in Radiance. Body: For 50 years, we've dedicated ourselves to understanding the art of aging gracefully. Our meticulous 8-step ritual, rich in nature's finest, nurtures your skin from deep within, empowering its natural ability to repair and rejuvenate. Call to Action: Experience Personalised Care.
• •Headline: The Gentle Power of Nature, The Precision of Science. For Your Skin. Body: Experience the Domohorn Wrinkle difference: where carefully selected botanicals meet cutting-edge research to address the root causes of aging. Feel your skin become stronger, more supple, and beautifully radiant. Call to Action: Explore Our Philosophy.
• •Headline: Your Skin's Story is One of Strength. Let Us Help You Tell It. Body: We believe in empowering your skin, not just covering it. Our unique formulas, inspired by the Japanese Kampo tradition, work harmoniously to enhance its self-repairing capabilities, revealing a complexion that’s visibly youthful and resilient. Call to Action: Discover the Domohorn Wrinkle Ritual.
• •Headline: Unlock Ageless Beauty. The Secret Lies Within Your Skin. Body: Domohorn Wrinkle’s comprehensive care goes beyond surface solutions. We focus on strengthening your skin’s core vitality, helping to diminish wrinkles and restore a luminous glow that reflects your inner health. Call to Action: Find Your Ideal Regimen.