Brand Tone

Problem-Solver, Reliable, Empathetic, Direct, Practical, Reassuring, Trusted Expert.

Brand Values

• •Reliability
• •Simplicity
• •Customer-Centric Innovation

Best Practices

• •Lead with the Problem: Always start by acknowledging the customer's core anxiety (losing livestock, boat theft, equipment failure). This shows empathy and immediately establishes relevance.
• •Emphasize "Satellite, Not Cellular": This is the brand's strongest unique selling proposition. It should be a recurring theme that reinforces the core value of reliability in any environment.
• •Use the Language of "Peace of Mind": Frame the benefits in emotional terms. The product isn't just a tracker; it's "tranquility," "stress reduction," and "more time" for the customer.
• •Keep it Simple and Direct: Avoid technical jargon. Use straightforward language like "ready to use out of the box" and "we configure it for you." This reinforces the brand's commitment to simplicity.
• •Incorporate Real Stories and Testimonials: Leverage the brand's origin story and customer reviews. Storytelling about how the product solved a specific, relatable problem is more powerful than just listing features.

Social Perception

Highly Positive and Trusted. Perceived as a lifesaver and reliable partner, expert in its niche, providing high-quality, specialized solutions. Strong sense of trust built on performance in challenging conditions.

Copy Examples

• •Stop Searching. Start Knowing. Your livestock are your livelihood. But what happens when they wander out of cell range? Our satellite GPS collars give you 100% coverage, 100% of the time. Get peace of mind delivered. Shop Domodis.
• •Your Boat, Secured. Even on the Open Water. A boat is freedom, but it's also a major investment. Our GPS tracker and bilge alarm system alerts your phone at the first sign of trouble, from unauthorized movement to rising water levels. Powered by satellite, it's the security that never loses signal.
• •No signal? No problem. If your GPS tracker relies on cell service, it's not really protecting them. Ours uses satellite. Know where they are. Always. #GPStracker #Livestock #FarmingLife #Domodis
• •Domodis GPS Collars for Cattle. Works Without Cell Coverage. Never lose an animal again. Satellite-powered tracking for reliable, real-time location. Pre-configured and ready to use.
• •A Question For You, [Customer Name]... Hi [Customer Name], you trust our GPS to protect your [livestock/boat]. We're always looking to solve new problems. What's another security challenge you face on the [farm/water]? Your feedback helps us build the next generation of reliable solutions.