Brand Tone

Approachable and Friendly, Enthusiastic and Passionate (about food), Helpful and Solutions-Oriented, Community-Focused (Local), Slightly Playful/Casual

Brand Values

• •Quality
• •Convenience
• •Joy and Comfort
• •Support Local
• •Customer Care

Best Practices

• •Embrace Approachable Expertise: Combine the authority of 'chef-prepared' with friendly, down-to-earth language. Avoid overly technical culinary jargon unless explaining something beneficial and simple for the customer.
• •Highlight the 'Joyful & Easy' Solution: Consistently frame the service as a way to reduce stress and increase enjoyment around meal times. Focus on the benefit to the customer's lifestyle.
• •Keep it Local (Cincinnati Focus): Continue to use local hashtags and references where appropriate to reinforce community connection, especially if the primary market is Cincinnati.
• •Be Visually Appetizing and Authentic: Ensure food photography and videography are high-quality, making the food look delicious and achievable for the customer to finish at home. Behind-the-scenes content can add to authenticity.
• •Engage with Warmth and Helpfulness: In all customer interactions (social media comments, DMs, customer service), maintain a helpful, friendly, and appreciative tone. Respond to queries and feedback promptly and personably.

Social Perception

Positive for Quality and Convenience, Engaged on TikTok, Active but Modest Social Media Following, Positive Gifting Option

Copy Examples

• •Headline: Tired of takeout roulette? Body: Bring home the chef-inspired flavors you love, without the fuss. Domo at Home delivers delicious, nearly-ready meals right to your Cincinnati door. Dinner solved! #DomoAtHome #CincyFood #EasyDinners
• •Headline: Reclaim Your Evenings. Body: Spend less time stressing in the kitchen and more time enjoying it. Our chef-prepared meals are 95% ready, so a delicious, joyful dinnertime is just minutes away. Explore this week's menu! #ChefDriven #ConvenientCooking #DomoDelivers
• •Headline: Send a Hug, One Meal at a Time. Body: Show you care with a Domo at Home Care Package. Perfect for new parents, busy friends, or anyone who deserves a delicious, easy meal. Made with love, delivered with care. #DomoCarePackage #GiftOfFood #CincinnatiLove
• •Headline: Weekend Feasts, Weeknight Easy. Body: Why wait for a special occasion? Elevate any night with restaurant-quality meals you finish at home. From Sotto's favorites to new weekly specials, discover your next craving. #SupportLocalCincy #HomeDining #DomoAtHome
• •Headline: Dinner is (Almost) Done! Body: Let our chefs do the hard work. You get to enjoy the best part – a delicious, stress-free meal. Made by us, finished by you. Taste the Domo at Home difference tonight! #TakeAndBake #JoyfulDinnertime #CincyEats