Brand Tone

Knowledgeable & Expert, Professional & Service-Oriented, Quality-Focused & Trustworthy, Helpful & Guiding

Brand Values

• •Quality
• •Craftsmanship
• •Customer Focus & Service
• •Sustainability
• •Expertise & Passion
• •Reliability & Trust

Best Practices

• •Prioritize Expertise and Helpful Advice: Always aim to educate and guide the customer, leveraging the brand's upholstery background. Frame copy around solving customer problems or helping them achieve their design goals.
• •Emphasize Quality and Durability: Consistently use language that reflects the high standard of the products, mentioning aspects like renowned brands, material properties (e.g., wear-resistant, sustainable), and craftsmanship.
• •Maintain a Professional and Approachable Voice: While expert, the tone should remain accessible and welcoming. Avoid overly technical jargon unless explaining specific benefits clearly. Ensure customer service interactions mirror this helpful and professional tone.
• •Be Transparent and Trustworthy: Continue to be open about the brand's history (like the name change) and clearly articulate commitments to quality and customer satisfaction in all communications.
• •Showcase Passion for the Craft: Let the genuine enthusiasm for fabrics, design, and upholstery shine through. Use evocative language that speaks to the beauty and potential of the materials, inspiring customers.

Social Perception

Positive for Product Quality and Service, Reliable, Specialized Niche. The brand is in a phase of re-establishing its review base under the new name "Dominikq". General online searches show the name "Dominika" or "Dominikq" is used by various unrelated entities, so specific brand perception for *this* Dominikq (the fabric company) is primarily shaped by its direct customer interactions and its own online platforms.

Copy Examples

• •Headline: Beyond Fabric: Crafting Your Vision with Expert Guidance. Body: At Dominikq, we're more than just a fabric supplier; we're your partners in creation. With roots deep in the art of upholstery, we offer unparalleled expertise to help you select the perfect, high-quality material that brings your design to life. Explore our curated collection and let's weave your story together.
• •Social Media Post (Instagram/Facebook): Image: A beautifully upholstered piece of furniture or a flat lay of luxurious fabric samples. Caption: Quality you can feel, advice you can trust. ✨ From selecting durable outdoor fabrics to finding the perfect sustainable weave for your next upholstery project, Dominikq is here to guide you. What are you creating today? #DominikqFabrics #UpholsteryExperts #QualityTextiles #InteriorDesignInspo #SustainableStyle
• •Website "About Us" Snippet: Driven by a passion for craftsmanship and a commitment to quality, Dominikq (formerly Doehetzelfvoordeel) brings decades of upholstery expertise directly to you. We believe every project deserves the best materials and the right advice. That's why we stand behind the quality of our curated fabric collections and offer personalized service to ensure your vision is perfectly realized.
• •Email Marketing Subject Line: Transform Your Space with Dominikq's Premium & Sustainable Fabrics. Email Body Snippet: Looking for fabrics that are not only beautiful but also built to last and kind to the planet? Discover Dominikq's extensive range of high-quality, sustainable textiles from leading brands. Our experts are ready to help you choose the ideal fabric for its wear resistance, hygiene, and style.
• •Product Description Emphasis: Product: "Aqua Clean Fabric Collection" Description Snippet: Experience the ultimate fusion of luxury and practicality with our Aqua Clean fabrics. Not only do these textiles offer a sumptuous feel and sophisticated look, but their innovative technology ensures easy cleaning and lasting durability. Backed by Dominikq's commitment to quality, it’s the smart choice for beautiful, life-ready interiors. Our team can advise on the best application for your specific needs.