Brand Tone

Dominikq’s brand tone is a balanced blend of Expert Authority and Encouraging Partner, underpinned by professionalism, accessibility, and a service-oriented, reliable approach.

Brand Values

• •Craftsmanship & Passion
• •Quality & Curation
• •Empowerment & Accessibility
• •Sustainability
• •Transparency & Trust

Best Practices

• •Always Balance Expertise with Encouragement: In every piece of copy, pair expert terminology with empowering, accessible language. This maintains the dual tone of an approachable authority.
• •Lead with the "Why" (The Project): Start with the customer's goal before diving into product specifics, connecting fabrics to emotional outcomes and inspiring action.
• •Use Visuals to Tell the Story of Craftsmanship: Your copy should work in tandem with high-quality images and videos. Write captions that draw attention to details, texture, or transformations.
• •Incorporate "Trust Signals" into Your Copy: Regularly mention core values. Phrases like "curated by our experts" or "delivered with reliable service" reinforce promises and build confidence.
• •Amplify Customer Success: Actively use customer testimonials and project photos in marketing. Frame copy around their experiences to provide social proof and reinforce the brand's identity as an enabler of creativity.

Social Perception

Dominikq is perceived as highly positive, aligning with its values, and is rated for excellent service and product quality. Customers see it as a reliable, trustworthy partner with international reach, though its social media presence is still underdeveloped.

Copy Examples

• •The Art of Texture. The Science of Durability. This is Kvadrat's latest wool blend. We chose it for its exceptional quality and rich, tactile feel that transforms any piece of furniture into a statement. Ready to create something that lasts a lifetime? Explore our curated collection of specialist fabrics. #Dominikq #Upholstery #Craftsmanship #DIYDesign #Kvadrat
• •Your First Project Starts Here. Thinking about giving that old armchair a new life? You can do it, and we can help. From choosing the right beginner-friendly fabric to supplying the essential tools, Dominikq is your partner in craftsmanship. Don't just buy a new chair—create a story. Visit our site to get inspired! #DIYUpholstery #FurnitureFlip #DominikqDIY #HomeProjects
• •Quality You Can Feel. Service You Can Trust. With roots in professional upholstery, we know what makes a fabric truly great. That's why we only stock materials we'd use in our own workshop. Benefit from our expert advice, fast delivery, and passion for the craft. #Dominikq #QualityFabrics #ExpertAdvice
• •Tired of this old chair? Don't throw it out. Pick a fabric you love. (Showcasing fabric samples) Give it a new life. ✨ Your next DIY project is waiting. All fabrics and tools at Dominikq.com! #UpholsteryTikTok #DIY #Transformation #FurnitureMakeover
• •Style That Feels Good. And Does Good. Introducing our new eco-conscious collection! These beautiful, durable fabrics are crafted from recycled materials, offering a sustainable choice without compromising on quality. Create a home that reflects your values. Shop the sustainable collection today and build a better world, one chair at a time. #SustainableDesign #EcoFriendlyHome #Dominikq