Brand Tone

Friendly and Relatable, Fun and Witty, Trendy and Current, Enthusiastic and Passionate, Authentic and Honest

Brand Values

• •Creativity and Originality
• •Quality
• •Customer Connection/Delight
• •Personalization
• •Supporting Small & Local
• •Fun and Joy

Best Practices

• •Embrace Authenticity: Continue sharing the real, relatable journey of a small business owner. Use "I" and "my" to maintain Dee's personal voice. Let your personality shine through in captions and interactions.
• •Infuse Fun and Wit: Keep the language light, playful, and incorporate humor or clever wordplay where appropriate, reflecting the "witty, bold, and conversation-worthy" designs. Use emojis to add personality (🎉, ✨, 😉, ❤️, 🎁).
• •Highlight "Handmade" and "Custom": Consistently emphasize the made-to-order, personalized, and handmade nature of the products. This reinforces the value and uniqueness.
• •Stay Current and Conversational: Engage with trends (when relevant to the brand), use popular hashtags, and speak the language of your target audience, especially on platforms like TikTok and Instagram.
• •Foster Community: Actively engage with comments and DMs. Run polls, ask questions, and show appreciation for customer support and the local St. Louis community. Make customers feel like they're part of the `domeafavorstl` family.

Social Perception

Positive and Well-Regarded, Provider of Unique & Trendy Items, Reliable and Customer-Focused, Authentic Small Business, Community-Involved

Copy Examples

• •STL squad, your new favorite tee has landed! ⚾❤️ Rock your city pride with our latest [Product Name] – super soft, totally unique, and designed right here in the Lou by yours truly! Tap to shop or slide into our DMs for custom tweaks. Let's make some St. Louis magic! ✨ #domeafavorstl #STLmade #StLouisGram #ShopLocalSTL #NewArrival
• •Stop scrolling, party planners & gift gurus! 🎁 `domeafavorstl` crafts witty, wonderful, and wearable custom apparel & favors that your crew will LOVE. From bachelorette trucker hats to hilarious birthday tees, we make memories you can wear. Based in STL but shipping smiles everywhere! Get your custom quote today! [Link to Website/Etsy] #CustomGifts #PartyFavors #BacheloretteParty #BirthdayGiftIdeas #HandmadeWithLove
• •Wear Your Vibe: Fun, Custom Apparel & Gifts Handmade in STL Just For You!
• •Just another day in the `domeafavorstl` basement HQ, turning caffeine into cool custom gear! ☕️👚 Love bringing your awesome ideas to life. What should I make next? Drop your requests below! 👇 #SmallBizLife #Mompreneur #CustomPrinting #GraphicTees #SupportSmall #STL #FunnyShirts
• •☀️ Get Ready to Sizzle! Fresh Summer Styles & Custom Fun from `domeafavorstl`!