Brand Tone

Modern & Trendy, Practical & Functional, Accessible & Straightforward, Gift-Oriented & Occasional, Innovative & Unique

Brand Values

• •Innovation
• •Design & Style
• •Practicality & Functionality
• •Quality & Value
• •Customer Orientation

Best Practices

• •Use "Modern Lifestyle" Keywords: Consistently incorporate words like "modern," "contemporary," "innovative," "stylish," "chic," "cool," "fresh," and "functional" to reinforce the brand's core identity.
• •Highlight Practicality with Flair: When describing products, always link their innovative or stylish features back to practical benefits for the user's everyday life or gifting needs.
• •Keep it Concise and Engaging: Reflect the "fresh and fun" aspect with clear, straightforward, and slightly upbeat language. Avoid overly technical jargon unless explaining a key innovative feature simply.
• •Emphasize the "Giftable" Nature: Regularly frame products as ideal gifts for various occasions and recipients, showcasing versatility. Use calls to action that encourage exploring gift ideas.
• •Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the visual style of product photography and branding (clean, modern, highlighting design). The words should feel like a natural extension of what is seen.

Social Perception

Gadget & Gift Destination, Modern & Convenient, Hong Kong-Based with Wider Reach, Focus on Aesthetics and Novelty

Copy Examples

• •Future-proof your living space! Our new Smart Home Assistant isn't just clever, it's beautifully designed to blend seamlessly into your modern life. Control your world with a touch. Cool, chic, and incredibly practical. #DomaLifestyle #SmartHome #Innovation #ModernLiving
• •Light up their life (and style points!). This isn't just a lamp; it's a conversation starter. Perfect for that hard-to-buy-for friend or a chic update to your own sanctuary. Fresh, fun, and functional. Shop gifts for every occasion. #DomaGifts #UniqueFinds #StylishLiving #GiftIdeas
• •Stay cool, look cooler. Our latest range of whisper-quiet fans brings a fresh breeze and a stylish touch to any room. Innovative design meets ultimate comfort. Don't just beat the heat, do it with Doma style! #SummerEssentials #DomaLifestyle #CoolGadgets #HomeComfort
• •Power up your hustle! Our new line of chargers and power banks delivers fast, reliable energy in a sleek, go-anywhere design. Practical tech for your modern, on-the-go life. Great products, great value. #TechAccessories #DomaInnovation #AlwaysCharged #GadgetGoals
• •Discover the Doma difference! We're constantly sourcing cool, chic, and innovative gadgets and gifts designed for your contemporary lifestyle. From smart solutions to stylish statements, find something fresh and fun for every occasion. What will you discover today? #DomaLifestyle #NewArrivals #GadgetsAndGifts #ModernDesign #HongKong