Brand Tone

Elegant & Sophisticated, Aspirational, Confident & Assured, Timeless, Slightly Exclusive but Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Heritage
• •Elegance & Sophistication
• •Value
• •Parisian Chic

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., elegant, confident, worldly), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on "Timeless" and "Quality": Consistently weave in words and phrases that evoke durability, classic style, and superior craftsmanship (e.g., "enduring," "heritage," "meticulously crafted," "finest leather").
• •Evoke Parisian Sensibilities: Use language that paints a picture of Parisian life and style – sophistication, elegance, an appreciation for beauty and quality, but with an effortless feel.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the high-quality, elegant imagery. The words should feel as luxurious and considered as the visuals.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Adapt as the brand evolves, but always with the core identity in mind.

Social Perception

Positive for Quality & Design, Good Value for Luxury, Aspirational yet Attainable, Stylish & Elegant, Growing Recognition

Copy Examples

• •Le Parmentier Paris: Where Italian Craftsmanship Meets Timeless Parisian Elegance. Discover Your Forever Bag.
• •Introducing the 'Étoile' Collection. Sculpted from the finest Dollaro leather, each piece is an ode to enduring style. Embrace the art of Parisian sophistication. #LeParmentierParis #NewCollection #LuxuryLeather
• •Experience the supple touch of genuine Italian suede lining every time you reach for your essentials. The [Product Name] bag is more than an accessory; it's a statement of refined taste and lasting quality.
• •Timeless Elegance, Crafted For You | Explore Le Parmentier's Latest Arrivals
• •That feeling when your bag is as ready for a Parisian adventure as you are. ✨ #LeParmentierParis #ParisianDream #LuxuryStyle #ItalianLeather