Tono de Marca

Elegant & Sophisticated, Poetic & Evocative, Authentic & Sincere, Refined & Understated

Valores de Marca

• •Excellence & Quality
• •Nature & Purity
• •Simplicity & Minimalism
• •Timelessness & Elegance
• •Transparency
• •Respect for Nature

Mejores Prácticas

• •Embrace Sensory Language: Use vivid, evocative words that appeal to the senses (smell, sight, touch, emotion) to describe the fragrances and the experiences they evoke, aligning with the poetic nature of the brand.
• •Maintain an Elegant & Refined Vocabulary: Avoid overly casual slang or overly technical jargon. Opt for sophisticated yet accessible language that reflects the luxury and artistry of the brand.
• •Highlight Authenticity and Naturalness: Consistently refer to the quality of ingredients, the connection to nature, and the "soliflore" concept as pillars of the brand's authenticity.
• •Tell a Story: Weave the brand's narrative—its French heritage, the founder's passion, the inspiration behind each scent—into the copy to create an emotional connection.
• •Ensure Visual and Textual Harmony: The understated elegance of the website and packaging should be mirrored in the copywriting. Keep sentences clear, well-crafted, and avoid clutter. The tone should feel as luxurious and considered as the products themselves.

Percepción Social

Niche & Exclusive, Artistic & Passion-Driven, High-Quality & Refined, Evocative of French Luxury, Good Value within Niche Market, Focus on Single Notes (Soliflore)

Ejemplos de Copy

• •Domaine Privé: Where singular nature whispers timeless elegance. Discover a collection devoted to the soul of scent.
• •Enter a hidden garden with our Rose Soliflore. Each note, a delicate unfurling of sun-warmed petals, captures the pure, enduring heart of the bloom. An intimate poetry for the skin.
• •Born from a lifelong devotion to the art of French perfumery, Domaine Privé is a return to essence. We believe in the quiet power of a single, perfectly expressed note, crafting fragrances that speak of nature's sincerity and timeless sophistication.
• •The soul of Provence, captured. Our Lavande Soliflore is an invitation to serenity – a gentle breeze through sunlit fields, a moment of pure, unadulterated calm. Experience the authentic. #DomainePrive #Soliflore #FrenchPerfumery #NaturalElegance #LavenderLove
• •An Invitation: Discover the New Essences of Domaine Privé